The Research Of Ideological And Political Work Environment Of Enterprise Based On SWOT-PEST Analysis

As a specific social practice,the ideological and political work of enterprise is always exist,change and development on the exchange with the internal and external environment.The internal environment of enterprise ideology political work have obvious advantages for the development of ideological and political work..But there are still with many uncertainties so as the construction of enterprises ideological and political work environment is becoming a task of research.It attempts to use the SWOT and PEST analysis method to summary the present situation of the enterprise ideology political work environment. And then,expecting to do little contribution on the development of the theory of ideological and political work.The SWOT analysis combining with the PEST analysis from the political,economic,social,technical aspects of enterprise,to evaluate enterprise ideological and political work environment systemly.The internal environment of enterprise ideology political work have obvious advantages:The direction of Ideological and political work is clear,,the decision quickly etc.But the disadvantages of internal environment can’t be ignored: the Enterprise system environment is relative lack, the administrative team is poor stability.At the same time,the outside opportunity of enterprise ideology political work is good:the Social political measurement is strong,the legal system environment is increasingly perfect,the traditional cultural excavate depth etc.Instead,the external threat caused by the social contradictions include harmonious political factors contain Marxism belief crisis, polarization aggravating and group incidents erupt frequently,have a challenge to the enterprise ideology political work which is can’t be ignored.The SWOT-PEST analysis t grasps the internal and external environment of the enterprise. First of all, take advantage of the outside opportunities to strengthen internal advantages,form SO strategy:take use of the situation of carry forward the traditional culture to rich corporate culture,Utilize the enhanced situation of national capability to solve the worker’s practical problem; Secondly, rely on the internal advantage to avoid external threat,form ST strategy:strengthen staff thought work targeted external threat dissolve the market,strengthen the construction of enterprise culture shock to prevent group cohesion.Moreover, grasp the outside opportunity to overcome internal disadvantages,form WO strategy:Seizing the opportunities of the perfect legal system environment to promote standardization of ideological instruction,seizing the opportunities of the modern enterprise system transformation family-based management enterprise,seizing the opportunity of the construction of technical ethics to avoid the loss of technical personnel Finally, as far as possible to overcome the disadvantage to resist the external environment threats,form WT strategy:Strengthen the system construction of the ideological and political work to assist social and political belief crisis,strengthen the enterprise staffs award system to assist "distribution imbalance" erosion,strengthen the actual effect of ideological and political work to assist disadvantages of the way of spreading information.