The Grassroots Leaders Communication And Deai With Non-traditional Media Research

The modern era, with the rapid development of science and technology, media and communication field has great new changes. Media with its fast, open, interactive and advantage, especially in emerging media is to challenge the traditional media, and traditional media is suffering an unprecedented crisis. Compared with the traditional media is concerned, is mainly by computer information processing technology as the foundation, take the network as the media operation platform, in order to form sounds, words, image representation, composite technology content is extremely high, can also cross media, cross space and time of information transmission, and mostly from time, place, the characteristics of the restriction of the place has been a wide audience, well known and widely used. As a first-line managers, workers as traditional media, lack of the influence of the media and media attention, lack of understanding and media communication, guide the ability of public opinion, measures, skills, lack of emergency rapid reaction mechanism, lack of Internet effect of the cognitive and guide ability.This paper, after a lot of investigation, access relevant literature material, analysis of the experience abroad, in view of China’s emerging about the media, put forward a lot of insight, the thinking and countermeasures of the ultimate purpose is to improve to the media, and make good use of media, good tube, and improve the media credibility, for the construction of a socialist harmonious society to provide good environment.