The Construction Of The Diplomatic Image Of Chinese National Leaders In The Media Change

Due to the current wave of globalization,the links between countries have continued to strengthen."Democratic" as a basic activity of understanding and cooperation among national leaders has also received wide attention.Based on the new and old evolution of the media and the background of the social transformation,this paper combines the knowledge and methods of journalism,diplomacy,image management and other disciplines from the perspective of communication,using literature review,case analysis,questionnaire survey,Summarize the inductive method and so on to explore the presentation of the diplomatic image of our country's national leaders in different media environments,and to clarify the differences in the construction of the diplomatic image of our country's national leaders under different media development stages,and thus draw the national leaders' diplomacy in the context of today's media integration.The different ways of constructing the image form a practical and feasible method for the construction of the diplomatic image of Chinese leaders at this stage.In this way,it is emphasized that the way in which the diplomatic image of Chinese national leaders is constructed should also be transformed with the changes in media development and social transformation to meet the needs of the times.