Strategic Research On The New Media Of Government Affairs In The Communication Of Grassroots Government

The direct contact between the grassroots government and the people di rectly affects the public's perception of the government,and the information transmission between the people and the people is an important part of mai ntaining social stability and building a harmonious society.With the advent of the Internet and the rapid development of information technology,the numbe r of new government media has shown a surge in recent years.Governments at all levels are actively exploring the use of new media in government affai rs.However,because there is no complete escape from the "magic bullet" thi nking,government communication does not fully exploit the potential of the new media platform.In fact,the transmission of government information and the image construction of grassroots government are not a single informatio n transmission.They need to be presented in a comprehensive and multi-angl e manner.New media breaks the limitation of time and space and realizes th e three-dimensional dissemination of multiple content carriers,which can bett er present government information.Therefore,it is imperative to construct a perfect new government media communication system suitable for local situati ons.Taking the government communication as the starting point,this paper analyzes the communication characteristics of the WeChat public platform and the Wei Li Bianjiang Net" personal WeChat platform,and finds that the platform construction in the process of monitoring the new media platform is neglecting the user s action.The lack of integration of media resources,a single form of communication;insufficient sustained efforts of platform communication activities;and weak communication and other issues.Based on the analysis of the characteristics of new media and the reference of successful cases,this paper puts forward some suggestions for improvement in the new media platform of Jianli:this paper integrates multiple media platforms and discloses information in a timely manner;strengthens the communication of new media;,enrich the content and form of publication;strengthen the unity of the media to achieve the new and old linkage;improve the feedback mechanism of the new media communication effect.