The Local Government Management Innovation Culture

With the advent of globalization, culture in the economic and socialdevelopment the strategic position of the rising, has become more and more importantsource of national cohesion and creativity. Cultural soft power has become a measureof a country or area comprehensive strength is one of the important indexes. Xi’an hasa long history and culture of the ancient capital of thirteen dynasties, in the Han andTang Dynasties culture both in China and abroad, profound culture. With thedevelopment of socialism market economy, Xi’an with western the good luck of bigdevelopment, economic development, cultural industries rise quickly, the marketcontinued to expand and refine the culture. However, Xi’an city hall culturemanagement function is opposite however lag, already cannot satisfy the requirementsof the rapid development of cultural industry, the growing cultural needs of the peopleand cultural products and services supply the outstanding contradiction between.Therefore, Xi’an city hall culture management departments must undertake culturemanagement innovation, improve the public culture service level, promote thedevelopment of cultural industry and prosperity, to meet the requirements of thedevelopment of the cultural market, and then promote the Xi’an city and image quality,realize the establishment of the target with metropolitan internationalization xi’an.This article in Xi’an city as an example, discusses the cultural functions ofmanagement innovation of local government. This article first to the governmentcultural function of management are analyzed, and the government culturemanagement innovation necessity are discussed. Secondly, analysis of the Xi’an citycultural management present situation, proposed due to the lack of scientific culturemanagement, culture management means a single, focus and goals are not clear,culture the drawbacks of the system causes of cultural management role is not clear,the public cultural service system is not perfect, culture resource is used unreasonable,lack of representative cultural brand, as well as the original ecological cultureprotection is insufficient wait for a problem. Again, through to the westerngovernment culture management model, put forward city of Xi’an culture management innovation to strengthen the public culture system construction,vigorously develop the cultural industry, create the Xi’an culture brand, to strengthenthe cultural market management as the main content. Finally, proposed the Xi’an cityhall culture and the path choice of the innovation of management functions, including:establishing scientific outlook of cultural development, transformation of Xi’an citycultural management role, methods, priorities and goals, and constantly improve theXi’an city cultural management laws and regulations system in Xi’an City, continue topromote reform of the cultural management system, establishing and perfecting theleadership, finance, security personnel, public cultural service operation andsupervision mechanism. In order to Xi’an City Hall in the cultural function ofmanagement innovation has taken new steps. In order to better guide the Xi’an cultureand economic society development goal the realization, the Xi’an city construction tobecome a rich cultural characteristics of the international metropolis.