The Communication Management Of Administrative Microblogging In China

Microblogging is the abbreviation of micro-blog. As part of the social media,Microblogging fast flow of information in the different sectors of society, changingpeople’s communication environment. Whether it is a resource for everyone on thegovernment or individuals, microblogging，through the establishment of long-term,stable relationship, people can form a large relational capital.The main administrative microblogging on the one hand brings together a widerange of public opinion, to pass the government’s concept of governance; the other hand,also exposed the many problems, to become Chief crisis and upgrade a large platform.With the style of work of a series of officials, the problem of corruption in themicroblogging expose and spread of political, official talk about "micro" pale. For theGovernment, the Chief microblogging has the incomparable advantage of other media.How this social media platform, and actively strengthen microblogging while building amore rational, the scientific response to crises is particularly urgent.This article aims to understand the status quo of China’s governmentmicroblogging spread through the analysis of the propagation characteristics of theChief microblogging. Combination of communication studies, management, psychology,semiotics and other disciplines of knowledge, by analyzing the "power of the Secretaryof network building, built the model of the spread of the Chief microblogging to makeup for the Chief microblogging deficiencies in the dissemination of management. Byfinishing the2011top ten government crises of the Chief crisis, the main source of newcharacteristics, of the Administrative microblogging management system, informationflow and content specifications, the final grasp from the three levels of informationmanagement, culture, communication and emotional communication Administrativemicroblogging communication management strategy, the actual operation of the Chiefmicroblogging some guidance...