Problems And Counter Measures Of Government Affairs Microblog Run Research In China

With weibo user scale expands unceasingly in our country, weibo for the political, economic, social, cultural and other aspects have showed strong influence, especially in terms of the public voice to express. Weibo undoubtedly becomes the people’s comments on the platform of public affairs. But because the weibo is an open field, if released in microblog false news, weibo users will produce misunderstanding, cause public panic, affect social stability. In such a big background, the government affairs micro bo cloth into the line of sight of people. In 2009, our country government affairs micro rural part, taoyuan county, hunan province official weibo "taoyuan net" is China’s first opened weibo government departments. After the government affairs micro bo have mushroomed, all across the government are to open government affairs micro bo. According to the People’s Daily online public opinion measure report, at the end of 2013, China’s government microblogging certification number has more than 240000. "government affairs weibo although bring to people’s lives and government activity the great convenience, but as a result of government affairs micro bo development time is short in our country, our country government affairs micro bo also exists many problems. To solve the problems that exist in the government affairs management, better play to the role of the government affairs micro bo, really realize e-government weibo in advancing the innovation of social management, to improve the government social management ability, enhance the service function of government will be of great significance. Based on the analysis of the problems existing in the government affairs weibo and the reasons at the same time, according to the characteristics of government affairs weibo in China, the perfect management organization, an overview of the management mode and strengthen e-government weibo operation management aspect, put forward the countermeasures to improve the government management of government affairs micro bo.In this paper, complying with the requirements of government affairs weibo management, with the new public management theory, new public service theory and information communication theory as the theoretical guidance, using literature analysis, comparative research and research method of qualitative analysis, the problems existing in the management of our country government affairs micro bo is expounded, and through analyzing the current situation of government affairs weibo management, China’s e-government weibo to find imperfect management system, and puts forward proper solution for this problem on government affairs weibo management countermeasures, in order to improve the government’s management of government affairs micro bo, government affairs micro boehner into more normative management system. The text is divided into seven parts in total, specific content as follows:The first part in introduction. This paper elaborates the research background and research significance, the research on government affairs micro bo, both at home and abroad were reviewed, and the domestic and foreign research related to government affairs weibo, determine the research content of this article, research ideas and research methods, and puts forward the innovation of this article.The second chapter, the relevant theory in this paper. Mainly to the definition of government affairs micro bo, as well as government affairs weibo management of subject and object, and to distinguish between government affairs micro bo related concepts. In the new public management theory, new public service theory and the basic theory of information communication theory as the research support.The third chapter, the status quo of China’s e-government weibo for management. From the present situation of government affairs weibo management organization, the audit management, operation management of the three parts to describe the status quo of China’s government affairs weibo management.The fourth chapter, the main problems of our country government affairs in weibo management depth profiling, and the reasons for the China’s e-government weibo from management mechanism, management system, and on the timely communication of information after the release of this a few aspects to study the existing problems, and analysis its reason.The fiveth chapter for weibo management experience for reference to the foreign government affairs, in government affairs micro bo development earlier and more perfect in the United States and the British government, draw lessons from the management of government affairs weibo successful experience and important enlightenment.The sixth chapter to perfect our country government affairs management countermeasures of the problems existing in the research. This chapter focuses on the analysis and research of the above chapters, puts forward countermeasures and Suggestions of perfecting our country’s government affairs management.The seventh chapter, conclusion. This chapter mainly sorts through chapters above, inductive. And on the outlook for the future development of China’s government affairs micro bo.