Private Enterprise Charity Behavior And Influence Factors

In recent years, private enterprise’s contribution to society is paid more and more public attention. The statistical data shows that private enterprises’contribution to society has been increased year by year, such as the innovation and technology, profits and taxes, social employment. Not only that, to undertake philanthropic responsibility is widely known to have performed remarkably, especially private enterprises’ philanthropic behavior. Entrepreneurs’different style of philanthropy always created sensations, and it looks like that a tossed stone raises a thousand ripples, someone question the validity of that style, someone may appreciate it, and even someone depreciate it. However, we must prosecute an social survey to private enterprises, about philanthropic behavior, philanthropic style, philanthropic intention and social system. Then we may reveal the real face of the private enterprise and discovery the mechanism of system, and culture, which is disguised behind private enterprises.According to research the literature and questionnaire,the paper makes a careful analysis of factors behind and gives approaches to improving private enterprise’s Charity Work. This paper is divided into four parts:PART1:Prologue. The prologue dwells on the worth of the topic, the research situation, the frame of the treatise and the new points of it.PART2:Description of Private Enterprise’s philanthropic behavior in China. The charitable status of the private enterprise is highlighted Charity behavior shows the institutionalization. Among of the private enterprise, there is a lot of "invisible" philanthropic phenomenon. The public question the integrity of the private enterprise’s philanthropyPART3:Factors of Private Enterprise’s philanthropic behavior. This part consists three sections:The first is Internal mechanism including philanthropic intention and idea.The second is economical factors. To compare with SOE, private enterprise’s existence, which is neither vital resources nor development laws and regulations, is more difficult, so the factor of cost-benefit plays a critical roal to private enterprises’ philanthropiy.The third is social system. The formation of the philanthropic system is a kind of social expectations to enterprise which is from social stakeholders. This expectations becomes legal law--regulations, systematic supervision, as well as ethics, in society. Law--regulations and systematic supervision are the minimum expectations of social stakeholders to the private enterprise of social charity responsibility, and they have obvious flaws,but ethics just to make up for the lack of the former two.PART4:Approaches to Improving Private Enterprise’s Charity Work.This part mainly gives some approaches to promote the development of Private Enterprise’s Charity Work from four perspectives including the system, the environment of philanthropy the construction of NGO and the private enterprise of social charity responsibility.