Research On Management Of Government Microblog Of China

In the year of2010, microblog attracted every person’s attention. So, this year isalso known as the year of Chinese “microblog”. The coming of the era of microblogmakes it become the most fashion communication tool used by people．The structureof our government microblog makes a numerous efforts on smoothing thecommunication between public and the government departments. The governmentobserve the conditions of the people, get known of the will of the people, collect thewisdom of the people, get known of the needs of the people, and ask the scheme fromthe people through microblog. And the public gets involved in managing the socialpublic issues through microblog to contribute to our country’s socialist construction.The government microblog has become an edge tool of network politics.However, as a new tool of network politics, due to the lag of the communicationidea, unsound management regulations and the lack of the standardized managementmechanism, our government microblog has many shortcomings in the communicationbetween each department, the process of content approval, the quality of managementstaff and the accounts’ security. These make the government microblog face manybottlenecks in the communication with people. How to properly manage governmentmicroblog has become a serious problem for our government to be solved.Throughout the world, there are many places we can learn from such as United States,Britain and other countries in the Western countries, their methods of governmentmicroblog management are worth using for reference. On this basis, combined withChina’s national conditions, author puts forward some suggestion andcountermeasures about publishing relevant regulations, building up a professionalteam, clearing positioning function, setting up a coordination mechanism and buildinga linkage system. The management of government microblog is very important fortheir healthy and orderly development. I hope this study will facilitate the formationof new direction of our government work.