Research On The Public Relations Of Chinese Government Network Under The Background Of Government Affairs Microblog

As an emerging network communication tool derived from Twitter in the United States,weibo not only enables online netizens to access news and social services,but also gradually provides the public with a platform for participating in politics and government.It also brings opportunities to our government public relations,Government affairs pushed the forefront of public opinion and public opinion.The rapid growth of government micro-blog in recent years has strengthened exchanges between the government and the public and made it easier for the public to obtain government information.However,how to effectively play the leading role of public opinion,how to prevent the risks that Weibo ask about politics,how to deal with the public opinion and unexpected events effectively,and how to make good use of government microblog to establish a good government image are all issues that need to be considered in the government network public relations under the background of government microblog,Therefore,the government must pay attention to the improvement of the public relations network.On the basis of summarizing the status quo of the development of our government affairs microblog and government network public relations,this paper analyzes and contrasts the two cases,which are appropriate and inappropriate,to explore the existing problems of government network public relations in our country under the background of government microblog,Based on this,it puts forward the countermeasures for improving the public relations of our government,so as to help the government make use of the microblog platform of government affairs to maximize its influence and cohesion,make the construction of government network public relations in our country more perfect and better carry out social management.This paper mainly studies from five parts:The first part is mainly the introduction of the topic,the significance of the status quo and so on,and the article’s research ideas and related methods are briefly described;the second part introduces the related concepts and theories of public relations of government network in our country under the background of government microblog;The third part is based on Internet-related data,elaborates the development of China’s government microblogging and government network public relations,and analyzes the characteristics of public relations in our government network and the necessity of network public relations in this context,selects two cases of online public relations with government microblog,and analyzes its merits and demerits;the fourth part analyzes the current problems and causes of government network public relations in our country;the fifth part is for the above-mentioned issues put forward the corresponding strategy.