Public Opinion Administration Research Of Government Based On The Network Communication Principles

The1990s to the early21st century, the Internet in China has experienced leapsand bounds, they rooted political foundation, economic base and social foundation inprofound changes, it indicates that the Chinese people to hundreds of millions ofdollarsis experiencing profound changes in expectations. The concept of the network ofpublic opinion is gradually on the rise. Due to the characteristics of the network media,network public opinion the main body and the main body of public opinion in thetraditional sense of a clear distinction."Netizens" is not equal to the part of the citizens,the "subject" of public opinion in the new media ecology has been given a lot of newfeatures, the same network public opinion, the event will also re-issue a newcommunication swells the impact of this new media ecology mechanism. Second, threechapters in the event of network public opinion, public opinion in the network generategovernment behavior patterns, analysis of the mass media in the mechanism summed upa general rule, and a common problem. In the fourth chapter, deal with the problemsraised a number of specific measures to deal with, and learn from the managementexperience of public opinion at home and abroad to expand the analysis. Developmentand the impact of China’s online public opinion gradually into the public view since2005, compared to academia for the attention of the media of the Internet is rather slow,this article will make comprehensive use of modern communication theory with thegovernment’s social management theory, public opinion research in the summary ofnetwork the basis of the many outstanding achievements, combing our network publicopinion propagation mechanism, development status, and to explore the path ofgovernment public opinion management on this basis.