| In recent years, all kinds of commercial clubs throughout the country appearedagain the good state of vigorous development, with Chongqing’s economic and socialdevelopment, as well as the" healthy Chongqing" put forward, make the sports industryof Chongqing city as a local economic development can get good development.Nowadays, people’s living standards improve, plenty of leisure time, people in thehealth awareness, also along with the progress of society and the development of theidea of changing, the tedious life, high pressure at work, people desire for good health isincreasing. But as a result of fitness clubs in Chongqing ’s development in the primarystage level, residents’ health consciousness and living standards have not completelyreach a higher direction, therefore, the development of fitness club in Chongqing inmany areas there are still many imperfections, such as: the configuration of hardwareand software, the operation of the club ’s philosophy, fitness trainer and instructorqualification and level would be a contradiction.Therefore, this article in view of the main urban area of Chongqing city ShapingbaDistrict fitness club development condition, fitness club management and fitnessinstructor and consumer research, analysis of the fitness clubs in Chongqing city and thedevelopment of local economy, relationship between level of fitness club managementconcepts and business model, the relationship between fitness club managers, coachesprofessional quality and operation of the club ’s relationship.According to the questionnaire survey and interviews, which reflects the main cityof Chongqing commercial fitness clubs exist some universal problems, put forwardsome development countermeasures:1) the blind investment, construction lag, the government should carry out effectivemacroscopical adjusting control, as soon as the relevant policy, encourage and give aidto the long-term development of fitness club.2) the club should strengthen business management, improve the professionalquality of staff and improve the welfare, the club fitness service quality.3) the club actively respond to the government related policy call, carry out socialwelfare fitness activities, strengthen the contact with the outside world.4) to increase propagandist strength, improve the publicity and efficiency, andstrive to create a club good social atmosphere of public opinion, guide people to fitness awareness and healthy idea transformation.5) according to the actual situation of fitness club, the different levels of the clubshould take different financing mode and management mode, so that every kind of clubdevelopment present situation. |
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