Research On The Education Issues In College Students’ Consumer Values

Implement the educational counter-measures about consumption values could raised thecollege students’ guard to the consumerism, refused the immoderacy consumption desire, and takeon the responsibility of the balance of ecology and the society’ sustainable development. On thebasis of the current situations about students’ consumptions, completed the research about thecollege students’ consumption values, and proposed some suggestions to the college ideologicaland political education system, provide some advice to the college students, plumped the constructof the civilization.On the very beginning, this article on the basis of the reasonably analysis about consumption,values and consumption values, concluded the definition about college students’ consumer values.On the other hand, this paper has explored these special consumers’ features that lived in thecollege, from four points of views which are consumption source, consumption structure, andconsumption behavior and consumption mentality, explored the current consumption situation ofthe contemporary College Students. Take the opinion from the current situations of the students’consumer value, and analyzed the problems which were existed in the college students’ consumervalue system, and summarized the reasons behind the phenomenon. The overflowed ofconsumerism brought about college students indulged in the consumption and chase on the moneyblindly. The family and college education were behindhand, mass medias were also failed to theresponsibility; all these reasons leaded the college students to worship the substance, forgot thetraditional virtues and ignored the responsibilities on consumption. At the same time, on theprocess of achieve dreams, college students thought that the sign of succeed was substance, but notthe promoted and rich in spirit.Therefore, proposed educational counter-measures about consumption values is necessary, itis a new focus that the society faced, and is also an important approach for the college students tosupplanted the acknowledge about consumption. On the background of market economymechanism, this article baized on the opinions about ideological and political education system toresearch the educational counter-measures about consumption values, on the targets of moderation,environmental protection and saving, attempted to explored an blameless education system in thecollege and self-exposure, transformed the family education mode, and improved the societyenvironment that in the principle of Marxist’ opinion on the happiness, system of socialist core values, opinion of sustainable development and privy exhaustive development.