Gamification And Alienation:an Empirical Study Of The Computer Game Affecting College Students

The computer game is a new thing for today’s information age. On the one hand, in the traditional social context, computer games have been excluded by the mainstream values of society, and impose a oppose sound of the society, known as "electronic heroin". On the other hand, computer games still obtain a modest living space, and increasingly tempered fascinating cultural charm, reflected in the economic, cultural and social life as well as people’s inner world. It is necessary to rethink the value and rationality of the existence of computer games. The college student population is an important part of the gamers, so it is important to reveal the influence of computer games on students.On the basis of investigation, the article analyze the impact of computer games on the college students in social psychology, social behavior, values. The author proposed two core concepts:gamification and alienation, the gamification means computer game control the lives of college students, and affect them in social psychological, social behavioral, values. Alienation means player and game departure with the enhancement of a sense of dependence, and the game in turn dominate the player.In the social psychological level, this study confirmed the computer games play a mind safety valve role in the lives of college students. college students can release pressure in the game. they temporarily forget the daily pressures and trouble in the life and get the freedom of the mind. In the game they can build new mind and self-identity, and help to overcome the crisis of self-identity. Computer games meet the students’ self-realization, a sense of accomplishment and pride that is difficult to get in the life.In social behavior and values level, this study suggests that the game has an important influence on the socialization of university students. Computer game provide a great training ground for role-playing of university students, so that they get the full experience of the role-playing, and fully exercise their role-playing ability in the real world. the virtual world computer games created is resemble to the real world, so students can understand the social and exercise the ability to adapt to the society. Computer game contains plentiful game spirit. the spirit contains the enterprising spirit of cooperation, the spirit of respecting rules and order, the attitude of detachment and humor as well as a fair and impartial idea of the values. the spirit can play a significant role in the life.Finally, the study found gamification may produce a "game of the cage, the gamification of college students will have the rare game addiction phenomenon. The author think this is alienation phenomenon, and analize the alienation of computer from the physical absence of the computer games, carnival and commercialization trends points. Then, from the view of maintaining physical and mental health point of view, the perspective of school education, the firm’s perspective, the author deconstruction the alienation phenomenon.