Our Country Health Qigong And Comparative Study Of Indian Yoga Propagation Mode

The soft power of culture which holds the right to speak is playing a more and moreimportant role in modern society. Health Qigong and yoga, representives of Chinese and Indiansports culture, have similar functions of keeping fitness. Their expansion will directly influencetheir countries’s right to speak in the sport world. By elements of the external mode oftransmission of Indian yoga and Chinese Qigong contrast, analysis of both the similarities anddifferences, to come to yoga the successful promotion of reason, can provide a valuablereference for the development of it, the international spread of sports culture in China.This thesis applies the documentary analysis method, comparison and contrast method andinductive analysis method to study the cultural background and influential elements of thedevelopment of Health Qigong and yoga. And the results show:Firstly, the dissemination of Chinese traditional sports represented by Health Qigongdoesnot have a systmatic dissemination mode. It is in the blind transmission phase which cannotrealize modernization and internationalization. Indian yoga has got the audience’s needs at itstraditional basis and realized marketization. Thus to accelerate its expansion speed.Secondly, from a whole pespective, Indian yoga is very successful in secondarydissemination because of the secondary disseminators’ work. in terms of the dissemination mode,Chinese Health Qigong should strengthen the secondary dissemination and value its result andfeedback. In trems of disseminator, Chinese Health Qigong should enhance the cultural andtechnical skills of the professional disseminators and ensure their exportation quality as well asintensify the secondary dissemination power of leaders, elites and overseas students.Thirdly, the sports administrative system of China restrains the dissemination mode ofHealth Qigong. Thus the dissemination environment is not good for the expansion of nationalsports.Fourthly, in terms of dissemination channel, yoga has a strong dissemination basedomestically, but Qigong dosenot have such a base. Chinese Health Qigong in terms ofcommunication channels, the need for a universal high-permeability, is not the level of education,economic and other conditions limit the audience to accept international broadcast communication channels.Fifth, in terms of audience, yoga’s market segmentation has a direct influence on theaudience which could turn the potential audience into real audience. According to the policeoccupational characteristics of the preparation of the corresponding fitness qigong routinegraspthe people across the world police this audience group. But Qigong lacks it. As for the feedback,Qigong doesnot have a effective feedback on the audience.