| With the development of the times and the progress of science and technology,the combination of network communication,health,culture,internet communication has become one of the main forms of healthy qigong and yoga.With the upgrading of the media," hot yoga" continues to heat up in the global scope,and in China,yoga is more extensive,healthy qigong is " not hot ",the problem is worth reflection.This paper attempts to interpret the differences and reasons from the perspective of network communication,to compare the current situation of the network communication of fitness healthy and yoga.Using the method of literature,comparative study,content analysis,data analysis,scale compilation,data collection and analysis.The following conclusions are drawn:First,Baidu News.(1)Content,from the perspective of network news,the news content of healthy qigong has a certain depth and connotation,and the surface of yoga news,healthy qigong and yoga news to describe the effect of a bias mind,a biased body,compared to the healthy qigong news headlines,the yoga news headlines.(2)Form,the healthy qigong is the promotion route of the government,and yoga walks is the promotion route of market.Healthy qigong and yoga news writing style,a detailed description of the main,simple style;A simple style,using pictures to complement and contrast the role.The healthy qigong focuses on the promotion of the provincial level,while yoga is the national promotion.(3)Effect,more use of time means to strengthen the impression of readers and strengthen the effect of communication.Second,Baidu Website.(1)Content,healthy qigong takes the public and public line,and yoga is the profit and private line.Website teaching content,healthy qigong purely on knowledge,while yoga combines knowledge with practice.Meticulous classification makes yoga more consistent with the needs of different people.(2)Form,the Concise pages cater to the majority of users.Healthy qigong coaches are more common,and yoga is equipped with a higher level of coaches.Fitness qigong website promotion is single,and yoga is more diverse and fashion.Yoga net station is more commercialized,the variety of goods.Represents the character of yoga more people first,using the star effect and business effects to promote yoga.The use of new media yoga expands the audience's influence.(3)Effect,yoga net station starts to run longer,the development is more mature,the station link speeds up the information dissemination.But yoga has less traffic than healthy qigong.Third,Baidu Post.(1)Content,healthy qigong does not deliberate to convince others,and yoga obviously persuades others to participate.Healthy qigong emphasizes " external efficacy ",while yoga emphasizes " internal efficacy ".Healthy qigong the authority and government line,and yoga walks like people,entertainment and market routes.(2)Form,the awareness of healthy qigong is not enough,yoga is high,healthy qigong is the source of " problem ",and yoga became the capital of " show ",yoga static text,healthy qigong bias dynamic text.(3)Effect,the healthy qigong posts are too old,the update rate is low,but yoga keeps pace with the rapidly changing environment,won more people's favor.Fourth,Baidu Picture.(1)Characters,healthy qigong is more superior in promoting the social development of man,yoga is more " born ",and emphasizes personal development.The orientation of healthy qigong is the middle-aged and elderly women in China,the localization of young women at home and abroad,a tradition,an open.The two are a complex,one specific.(2)Environmental,yoga in the environment more emphasis and health combined,to create a natural green,comfortable,quiet environment,professional facilities can basically meet the needs of practitioners.Fifth,Taobao Goods.Yoga online shopping goods to meet human health needs,and healthy qigong online shopping goods to meet the cultural needs of people,qigong deviated from health to improve health purpose,and yoga goods are more popular.Sixth,Dangdang Books.Yoga books cater to most Chinese people to improve health,experience the cultural needs of yoga,and,from demand,the demand for yoga in China is higher.Make recommendations on the basis of the research conclusions.(1)The news should be based on objective,comprehensive and original news content,broaden the open and modern mass communication.(2)People-oriented-the website should focus on physical and mental health and human needs,create simple,diverse and inclusive organizational communication.(3)Exchange of needed goods-paste must equal sharing and interaction,promote the real,nutrition,and meet the need of interpersonal communication.(4)The unity of heaven and man-the picture should promote the qigong culture of harmony between man and nature,body and mind.(5)Go hand in hand — — treasure should take into account the variety,quality,service,evaluation.(6)Tamp the foundation — — Dangdang to improve the Awareness and approval. |
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