DR College Development Strategy Analysis

Private colleges are the important achievements in the process of higher education reform in China. Since the1980s, the private colleges have witnessed its rapid development over the past30years, with success in quantity and in developing their structure and distinctive characteristics. Overall, private colleges in the competition are not in a dominant position and China’s private higher education also faces a problem on how to have the long-term survival and meanwhile keep the healthy and sustainable development. And of course it is very worthy for most private colleges to do research and study how to quickly work out a way which is suitable for their own long-term development.Facing the new situation of the survival and development, strategic research, strengthening the building connotation, the increase in the amount of education and teaching must be conduct for the higher vocation education to obtain a competitive advantage. DR College is a typical private college, located in Sichuan Province. After the past decade’s rapid development, DR College has been developed from the private vocational college to be successfully upgraded as a private ordinary university. The fast pace of development is so eye-catching.In view of the above issues,in this article, we use the theories and methods of enterprise strategic management and the PEST analysis to study the political, legal, economic, technological, social and cultural environment of DR College with full consideration of the current status of the private universities in China; we also use the "five forces model" to analyze the industry environment of the college; the SWOT analysis is then adopted to explore the college’s internal and external environment opportunities and threats, strengths and weakness to propose the strategic objectives and strategic choices of DR College’s development.Finally, we propose the following four aspects of strategic measures. First, build TOPCARES-CDIO based training model to enhance the core competitiveness. Secondly, strengthen the teaching staff, especially the "double type" teachers,"double pay" system, the "double post" construction. Then carry out extensive and in-depth international exchanges and cooperation so that students are receiving advanced IT education. Finally, great emphasis should be put on employment through increasing employment and expanding the job market;...