The Development Strategy Research Of Beijing Guang Hui Jin Tong Education Technology Limited Company

With the development of the aviation industry,the demand for aviation service personnel is increasing,the civil aviation training industry is in a period of accelerated development,and its market potential is huge.But at the same time,the quality of aviation practitioners is not high,the problem of talent training model is also shown.In the face of the complex and changeable domestic and international macro environment and the industry environment of civil aviation training industry,enterprises are faced with good opportunities for development,but also there is a severe test.With the expansion of business scale,how to grasp the opportunity in the civil aviation industry is facing the problem of training to overcome,to understand their own strengths and weaknesses,opportunities and threats,to enhance the core competence and competitiveness,strategic planning for the development of the enterprise,is the key to sustainable development.Therefore,this article from the internal and external environment analysis,combined with the SWOT analysis method to study the development strategy of the company.Firstly,This paper expounds the present situation and development trend of aviation industry and aviation training industry and the training mode of talents.And defines the research contents and methods,PEST and SWOT analysis model as the analysis tool developed through the education development strategy of Beijing Guanghui Gold Technology Co.Ltd.Secondly,The paper analyzes the macro environment,the company faces the industry environment and internal environment,including macro environment,using the PEST analysis method analysis of political and economic,social and technological environment of the aviation industry and aviation training industry;industry environment mainly analyzes the present situation and the competition situation of civil aviation training industry;the internal environment mainly from cooperation resources human resources,training mode and three aspects of the analysis.Then,SWOT analysis method is used to analyze the strengths and weaknesses,external opportunities and threats,and to construct the SWOT matrix.According to theanalysis results and the enterprise goals,the author makes a strategic plan for their own development.Finally,according to the development strategy of the enterprise,the paper puts forward the concrete implementation measures to adapt to the different development strategy from four aspects: cooperation mode,human resources,management scale and management level.