Research On Evaluation System Of Taiyuan International Marathon

In the current economic globalization, the city began to break through to use as resource development path, turn from the management, and planning area for development opportunity. City major sport events as an important city economic, social and cultural form of activity. In China, the development of the city played more and more important role. Many countries and regions have will hold the sports events into urban marketing and development strategy.With the successful hosting of the Olympic Games in and the sports market gradually opening up, the domestic host more and more of the sports events. Marathon is its unique charm in the major domestic raised a hot air. International marathon held to the new vigor into the city like Beijing, Shan-hai and Xiamen. Held marathon and other large events becoming the city brand of good bridge.Based on consulting a large number of data, and on the basis of underst-anding to the large sports games project management research which for mainly from the sports events of applying, sponsorship and marketing, media communication, the sporting events risk management, and sporting events of the service system, for a tournament project characteristics of evaluation of project management has not many. In view of the marathon sports events to carry out project management evaluation research are relatively few. In this paper, researched the marathon from different Angles, summarized the chara-cterristics of the marathon held. Through expert questionnaire constructed marathon evaluation index system by using AHP to each index weight coeffi-cient calculation.Finally, built the Taiyuan international marathon evaluation index syst-em. The index system by the financial management, risk management, human resources management, security management and information management, integrated marketing and competition management event7primary index; The second class is cost management, income assessment, personnel risk25 index and so on; The third class are105indicators.The weight coefficient analysis shows that:In the first class index comp-rehensive marketing events, competition management and human resources management in the event of the organization management process is the most important factor; Secondary indexes were ranked in the top five is the more important of athletes, advertising, the news media publicity, awards, cost assessment; Level3index of famous athletes in the invitation and various publicity means to the management of the event has very big effect.