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Business In Wuhan City Badminton Club Development Present Situation And Conn Termeasure Research

Posted on:2013-10-06Degree:MasterType:Thesis
Country:ChinaCandidate:F MeiFull Text:PDF
GTID:2247330374965708Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
With the development of society and enhance health consciousness, a variety of fitnessvenues and clubs abound for profit-making purposes, these clubs are commercial in nature,guided by the law under the conditions of operation of the market. Market place is the exchangeof goods, fitness facility and club sports service for commodities of special bodies, in our countryalso belongs to the new, establishment of these venues and clubs, body-building and cultivationof sports industry market in China has provided valuable experience. This article from business inWuhan City Badminton Club development present situation investigation and study, for thehealthy development of the business in Wuhan City Badminton Club provides a theory ofsupport.Badminton is China’s traditional events, wins the Championship in the world series,inspired the general enthusiasm for badminton enthusiasts badminton fitness, at the same time itoffers entertainment, enjoyment, exercise and other features, many people’s favorite. With theimplementation of nationwide body-building plan, in various cities of China, tens of thousands ofpeople actively engaged to Badminton in the ranks. In recent years, the development ofbadminton sport in Wuhan, is stunning, caused a Badminton boom formed part of sports culturein Wuhan, Wuhan sports market economy has had a big impact. Badminton Club is an effectivecarrier mass badminton and universal, with the development of the market economy, andimprovement of people’s living standards, commercial Badminton Club has huge developmentspace. This article start with the current situation of investigation business in Wuhan CityBadminton Club, focus on business in Wuhan City Badminton Club, mode of operation, size andgeographic distribution of the open time, balances, consumer groups, such as human resourcesfor analysis of the situation, present key issues, development strategies.This paper came to the following results:1, Business in Wuhan City Badminton Club around the three towns of Wuhan, but by thepopulation, the level of economic development, the impact of regional factors, such as, the threetowns of distribution varies markedly, in which Han Yang Badminton Club number at least inbusiness.2, Business in Wuhan City Badminton Club are of a private nature, mainly to domesticcapital, registered capital is low and is now in the stages of primitive accumulation of capital,unable to meet the expansion of scale, increase services needed for the development of the project.3, Part of the fitness club in cooperation with Wuhan University and University venues,make up for the inadequacy of its own facilities, and achieve a win-win situation between theUniversity’s purpose. Better hardware business in Wuhan City Badminton Club facilities, numberof sites, the material is superior. Venue opening hours are reasonable.4, In the operation of business in Wuhan City Badminton Club was informed that eachbusiness apart from operating badminton Badminton Club fitness and training these routineprojects, some other projects according to own actual situation of fitness club management. Mainmode of operation has a membership system, the combination of non-membership, monthlypasses, and other ways. In terms of fees, consumers are satisfied with the attitude. Profitabilityvaries between the various clubs, the object of investigation81.4%of fitness clubs in a State ofprofitability and balance,18.6%loss fitness club.5, In the analysis of consumer was informed that participation in badminton fitnessconsumers are mainly dominated by young, but covering an area wide, people of all ages areinvolved in. Participants mainly to students, employees and civil servants. Health is their maingoal.6, Wuhan City Badminton Club in commercial management and marketing tool comparingsingle and backward, Club talent shortage, limiting its future development and growth.7, Mostly from business in Wuhan City Badminton Club coach in the special classes for theCollege of physical education badminton or is a member of the Hubei Province; basically level isabove the national level athletes, coaches ’ itself there is a lack of technical or theoreticalknowledge, but in this case, very few coaches have opportunities to attend technical training orcontinuing education.
Keywords/Search Tags:Wuhan, commercial Badminton Club development present situation study oncountermeasure
PDF Full Text Request
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