Management Present Situation And The Countermeasures Of Xi’an Commercial Badminton Clubs

2014mass sports work of the state sport general administration idea and main points mentioned in the release, to pay more attention to people-oriented, attaches great importance to the citizens to participate in the fitness to get healthy, immediate need pay more attention to combine with sports, by increasing the project the number of population in promoting often take part in physical exercise. Badminton sport as a suitable for men and women of all ages, body movement project, it is a comprehensive good means of physical exercise and improve the body function, and cultivate good morality, edify sentiment, an effective method. Now be a lot of national fitness exercise of choice, therefore, Xi’an many profit-making badminton club also developed rapidly.The author through the literature material law, questionnaire investigation, expert interview method, mathematical statistics, based on the xi’an profit-making badminton club operators and managers and consumers on the basis of investigation and research, analyzes the present development of badminton club management and discuss, found that at present problems existing in the operation of badminton club, to put forward effective improvement scheme of operation and management. Through study the following results:(1) Xi’an business badminton club is given priority to with the chain operation mode. Between17to22number every day, every weekend the badminton club will be in short supply situation. The vast majority of badminton club able to meet the time requirements of consumers.(2) Commonly used to deal with long-term members or temporary scattered charge two patterns of consumers. Research of12operating badminton club most normal profit.(3) The badminton club management have focused on25to45years of age, men in the majority. Bachelor degree or above accounted for61%,57%of which is not a professional sports, without relevant management training with93%.(4) Direct consumer consumption frequency, a longer duration. Survey84%of consumers are received a university education, male consumers accounted for69%,20-to29-year-olds, this one age paragraph the most consumers. Surveyed consumers within the range of3000to3999yuan monthly income of45%,26%of consumers’ motivation dominated by exercise, mainly through his connections or others is introduced to the club for consumption.(5)The problem:the government regulations is not sound, the low degree of chain, can’t form scale benefit and improving remains to be the coach team, club management and operation mechanism is not perfect, advanced marketing and propaganda is not enough, the club business scope is too narrow, etc.(6) Countermeasures:improve the related management regulations and policies; Promote the badminton club chain operation; Optimization of the coach team; Perfect their management mechanism; Refinement of member information management and service level; To improve the way of club marketing; Extend badminton related upstream and downstream industry chain services;...