The Research On The Commercial Badminton Clubs In Jiaozuo Of Its Present Situation And Suggestions

Badminton, a whole-body sport suitable to people of both genders at various ages, is a good way to commit whole-body exercise and strengthen physical functions. It is widely liked because of its features, such as entertaining, appreciating and exercising. Chinese badminton, as a traditional sport of advantage, has a high reputation in the world. The constant achievements by Chinese badminton players in international competitions motivate Chinese badminton lovers to exercise by playing it. In recent years, not only people's life quality but also their awareness and aims to exercise have been greatly improved with the steady improvement of society, in both material and spiritual levels, and the rapid development of economy. Consequently more and more people start to exercise. With the prompting of nationwide fitness plan, thousands of citizens positively engage in badminton in every city of China.The city of Jiaozuo has a deep sport basis since Chen-style tai chi chuan originated in Chenjiagou, a village in Jiaozuo. Besides it is a national basketball city. In daily spare time citizens in Jiaozuo positively take part in various sports, and now they show a high degree of participation under the nationwide fitness movement. Under this background, the badminton is expanding in a surprising speed, especially in recent years a badminton fever has started. This leads to the massive establishment of commercial badminton clubs within short time, which makes badminton in downtown a new energetic sport. Besides it becomes an important pushing force to the development of badminton in downtown and sport industry in Jiaozuo, and the improvement of citizens' physical quality. However, there still remain many problems to solve both in those clubs' establishment and expansion.The author conducted surveys on the managers, coaches and customers in commercial badminton clubs in Jiaozuo with the methods of documentation, survey, mathematical statistics and logical analysis. With the aid of the survey, problems and shortcomings of these clubs in operation are found and analyzed. Accordingly, reasonable suggestions and solutions are advanced.The following seven conclusions are drawn through related surveys and studies.First, most of those clubs' indoor stadiums are reconstructed from old factories and buildings. In consequence, most of them locate in rim area of the city, one in residential quarter and none in urban center.Second, the equipments of the commercial clubs are at various levels. Three of them are not good, remaining to be improved.Third, the customers are mainly satisfied with the business hours in those clubs. With opening all day, three of them mainly operate in membership payment, aided by non-membership payment.Forth, the managers in those clubs mostly lack the experience of club management, and the knowledge in economic administration, laws and other areas. These result in the singularity of operation program, and the discontent of current situation.Fifth, it is only in summer and winter holidays that most clubs occasionally employ badminton coaches, who mainly take it as a part-time job. On the contrary, merely a minority employ long-term coaches.Sixth, the customers are mainly male, especially those whose ages range from 41 to 50 and above. They get a relatively stable salary and exercise thrice and more per week, about 2 hours each time.Finally, the customers are not very content with those clubs, and thus put forward several points on it.