Study On Major Sports Events’ Influence And Strategy On Tourism Industry In Hainan

With the development of Hainan international tourism island, more and more sports events are held in Hainan. Hainan sets off a boom of "sports events tourism" According to "The Principle of Speeding up the Development of Tourism Industry" by state council, we should vigorously promote the merging development of tourism and sports, use sports events as a platform to cultivate new tourism consumption hot spots. From the construction of international tourism island approved up to now, Hainan held several sports events, including Hainan international regatta, the world beach volleyball tour Sanya open competition, Sanya international open tennis championships, lake international celebrity golf tournament, international invitational marathon tournament and so on. These major sports events would impregnate a new element for the development of Hainan international tourism island and have an important role in promoting the development of tourism industry in Hainan.From Hainan actual situation and based on the theories of sports events and tourism, the paper systematically analyzed major sports events’influence and strategy on Hainan’s tourism industry in view of the international tourism island by the methods of literature review, field visits, questionnaires and statistical analysis.The full text is divided into six chapters. In chapter1the author described the current situation of sports events and tourism industry in Hainan and made SWOT analysis for holding major sports events in Hainan. In chapter2the author investigated basic situation of Hainan sports events audience and mainly analyzed group identity and consumption of Hainan sports events audience. In chapter3the author particularly analyzed major sports events’influence on Hainan’s tourism industry pros and cons. The positive influences are showed on tourist arrivals, revenue, facilities, image and so on. The negative influences are showed on traffic, prices, and environment. In chapter4the author analyzed the influences of before, during and after sports tournament to take Hainan international regatta as an example. In chapter5the author provided some suggestions and countermeasures for Hainan how to use major sports events to promote the development of tourism industry from three aspects of the development, management and marketing. Chapter6is the end of the full text. The author summarized for the text and brought forward some suggestions.Conclusion:The proportion of males is higher than females in Hainan sports events audience. Young audiences are very interested in Hainan sports events. The audience’s cultural level is relatively high in Hainan. The audience of are most high income people. Hainan has the advantages of holding major sports events, but lacking of hardware facilities and professional personnel of organization and management. With the promotion of building Hainan international tourism island and the development of sports events tourism, Hainan faces the threat of competition and sports event risk, which will also be followed by. The major sports events are good for the development of Hainan’s tourist arrivals, the growth of tourism incomes, the improvement of infrastructural facilities, the expansion of tourism employment opportunities, the enhancement of the tourism image and service level. The major sports events will cause some negative influences of traffic, rising prices and the environmental pollution in Hainan.Suggestion:Hainan should be combined with their own resources, vigorously develop the golf industry and marine sports tourism projects, and consist of sports events and local festivals. Hainan should strengthen the operation management talents of sports events, improve service level, and strengthen the environment protection of sports events. Hainan should strengthen advertisement power, extend the industrial chain of sports events tourism, and focus on the event follow-up effect and sustainable development.