Research On The Integration Development Of Hainan Coastal Sports Tourism Industry Under The Background Of Free Trade Port

On April 13,2018,General Secretary Xi Jinping made it clear in his "Speech at the Celebration of the 30 th Anniversary of the Establishment of Hainan Province and the Establishment of a Special Economic Zone" that the central government will fully support the construction of a free trade pilot zone on the whole island of Hainan,and steadily promote the freedom with Chinese characteristics.Construction of a trading port.Emphasis was placed on promoting the construction of Hainan into a world-influential international tourism and consumption center and a modern marine ranch,as well as promoting the transformation of the marine economy into a quality-benefit type.It is proposed that the development of Hainan should be dominated by tourism,modern service industry and high-tech industry,and it is urgent to accelerate the integration and upgrading of industries.As an important part of the sports tourism industry,the coastal sports tourism industry integrates ocean,sports and tourism resources,and is an emerging fashion field.Its integrated development will provide assistance for the construction of Hainan Free Trade Port.This article aims to analyze the current situation,form,mechanism,necessity and development conditions of the integrated development of Hainan’s coastal sports tourism industry under the background of the free trade port through the methods of literature review,interview,field investigation,questionnaire survey and mathematical statistical analysis.to dissect.Sort out the problems existing in the integrated development of Hainan’s coastal sports tourism industry under the background of the free trade port.Lack of quality,inadequate market supervision,lack of leading enterprises and brands,uneven regional development,and insufficient talent training.In view of these existing problems,the article proposes countermeasures,integration models and construction ideas for the integrated development of Hainan’s coastal sports tourism industry under the background of the Free Trade Port..Countermeasures: Improve the construction of coastal sports tourism facilities;pay attention to the sustainability of coastal sports tourism resources development;realize diversified and integrated development and enhance the core competitiveness of the industrial market;strengthen the supervision of coastal sports tourism market and continuously improve service quality;strengthen coastal sports tourism Promote leading enterprises and international brands;promote the balanced development of Hainan coastal sports tourism and strengthen personnel training,etc.Development model: coastal complex model,professional sports event and conference model,brand coastal sports tourism destination model,coastal sports tourism + culture model,coastal sports tourism industrial park model,ecological protection and sustainable development model.Construction concept: Water cycling race around Hainan Island,Binhai orienteering,crossing the Qiongzhou Strait and other events,and at the same time build Binhai Sports Tourism Wisdom Center,Folk Sports Culture Museum,Immersive Experience Resort,Snorkeling Fishing and Hunting Base,Sea Fishing Competition Base,Binhai Sports Tourism Research Base,Binhai RV Camping Base,Binhai Sports Tourism Rehabilitation Center and other industrial facilities.