The Research Of Competition Strategy In The GuangZhou South Talent Resources Leasing Center

The development of economic globalization and talent competition intensifies constantlyhitting the existing organization mode of operation, the human resources management ofinnovation and the adjustment has become increasingly obvious. Talent service as a newindustry form, can be for enterprise through saving cost and making the personnelmanagement very convenient to realize the leaping development of the enterprise, and for jobseekers can build a information platform. But as the deepening of the reform of China’s talentmarket system, the China’s talent service industry present the unprecedented steepcompetition situation. Facing opportunities and challenges, what the development of thematching strategy does The GuangZhou South Talent Resources Leasing Center come up withand make the transition stage in the development and quick and good development, this is themain purpose of this study.First of all, The GuangZhou South Talent Resources Leasing Center competitionenvironment are discussed in this paper. Through using PESTmethod to analysis the macroenvironment of employee service industry, it is considered that the laws and regulations of theperfect policies is contributing to the development of talent leasing business talents, miningleasing business market. And the development of economy and education, more and more idleworkers cannot effectively present the best of their ability. In the macro environment of theentire industry environment, the customers on the talents renting demand become larger andlarger, and with companies engaged in leasing service enterprise more and more intensesmarket competition.Secondly,the paper analyzes the capacity of the GuangZhou South Talent ResourcesLeasing Center.Based on the talent market employee leasing business analysis,this papersummarizes the current problems of the talent resource leasing centre.It mainly includes thatmarket orientation is not reasonable, focus products do not outstanding, personalized andspecialized level is not enough,human rsource structure system is not perfect, the design ofthe product structure lack of deep consideration,promotion strategy is not flexible and so on.Finally, in this paper analyzes the competitive advantage, competitive disadvantage, andfacing opportunities and threats by the SWOT method. According to the market competitiontheory, the paper puts forward that the GuangZhou South talent resource leasing centre shouldconsider the difference of the competition strategy under the new situation. And then putsforward the diversity of the staff management competition strategy, differentiation of productmanagement competition strategy, differential service competition strategy, the company image of differentiated competition strategy and the diversity of the market developmentstrategy. In order to ensure the smooth implementation of the market competition strategy, thispaper also puts forward the implementation of the security system.That are the leadership,incentive system, enterprise culture, organization structure and strengthening informationtechnology of the market competition strategy.