The Study Of The University Implicit Ideological And Political In The Context Of New Media

The birth of new media, not only of modern information and communication technology has undergone enormous changes, but also the human way of life has undergone a significant change. From the perspective of natural science or social science, the birth of the new media is an extremely important historical significance. With the development of IT, development of new media presents a more interactive technology, the trend of more personalized and more people’s lives, more in line with the needs of the people, become an integral part of people’s lives. Students like the pursuit of novelty and personality characteristics, making it the most active widely used groups of users of the new media. Therefore the tremendous advances in IT, change people’s lifestyles and ideas, the ideological and political education work also put forward higher requirements. New media technologies on the ideas of the student, learning styles and habits had a significant impact, which requires the ideological and political education workers to keep pace with the development of the times, to further strengthen and improve ideological and political education work. We should deeply recognize in the new situation, the one hand, along with the development of contemporary college students sense of independence and self-expression more of the increasingly pragmatic, behavioral choices, simply rely on the dominant instill education does not receive good results. To achieve the objectives of the ideological and political education in addition to the dominant instill, but also loved by the college students in the form of ideological and political education to infiltrate every aspect of life in college students outside the classroom, let unkonwingly receive education. The new media provide a new platform and opportunities. The other hand, that everything has two sides, a wide range of new media at the same time to bring new opportunities to the ideological and political education, it also brings new challenges. Therefore, under the new situation, how to make full use of the advantages of new media hidden ideological and political education for college students, to improve the effectiveness of ideological and political education is particularly important. From this study need to proceed on the basis of access to large amounts of literature, combined with the multi-disciplines of political science management, and network communication, following colleges and universities in the context of new media, how to develop the latent ideological and political education exploratory study.Part I:Related concepts. This part detailed the concept of new media, the main feature and the types of the new media, and detailed the concept of implicit ideological and political education, the main feature and the functions, in order to pave the next part.Part II:The impact of new media to the universities hidden ideological and political education. This part discussed on the basis of earlier view, analyzed the impact of new media to college students and to universities hidden ideological and political education in order to pave the next part.Part III:Universities should uphold the theoretical basis and principles when they carrying out the hidden ideological and political education. First, this part discussed the theoretical basis, in order to provide powerful scientific theory pillar to university. Second, this part discussed the principles which universities carry out the hidden ideological and political education should uphold from the education goals, education content, carrier selection and so on.Part V:The countermeasures for the universities hidden ideological and political education in the context of new media. This part is the focus and the difficult of this article, but also the end-result of this article. On the basis of the earlier view, this part puts forward the concrete strategies for the universities to carry out the hidden ideological and political education in the context of new media, that is relying on new media to promote the universities ideological and political education workers, to build universities implicit ideological and political education platform, to innovative campus behavior culture, to improve university management measures, to strengthen the scientific research on new media and so on, in order to ideological and political education of information though the new media to infiltrate all aspects of college students’life, and improve the effectiveness of universities hidden ideological and political education.