Implicit Ideological And Political Education Of College Students Under The Background Of New Media

With the rapid development and the deepening of new media technology, the traditional lifestyle of human is undergoing dramatic changing, people’s living space is divided into reality space and virtual space, every day there are a large number of complex information fills with every corner of people’s life. New media such as Internet, mobile phones, digital TV also gradually become the main carrier of people to receive and impart information. The traditional information dissemination also because of the emergence and development of new media has been badly hit and challenged, the way of information dissemination transformed from the one-to-many gradually into the many-to-many. Under this condition, new media coverage is expanding, transmission speed is increasing.New media greatly promotes the development of the implicit ideological and political education of college students, but also poses a great challenge to it. The advantage of new media:immediacy, interactivity, openness, the limitless and hypertext, shortens the distance of time and space, the Internet age has no secret, college students with a pair of gleaming eyes and a pair of a dab hands, no matter when and where, as long as gently click, you can get any information which you interest. New media has a huge amount of information and high speed and convenience, help college students activate thinking, widen the field of vision, enrich the knowledge. On the other hand, due to the complexity of the new media environment, mixed, poor regulation of network information, plus that some college students’ thought is not mature, lack of self-discipline ability, some negative, unhealthy, vulgar information play a negative role on college students’world outlook, the outlook on life and values, poses a great threat on college students’ moral character and behavior, have also brought a big difficulty to implicit ideological and political education of college students work. In this paper, under the background of the new media, pay attention to improve the educator’s new media literacy, stimulate students’ subjective initiative, optimize the campus environment and the new media environment, develop the new media carrier of implicit ideological and political education and perfect the mechanism construction.