"village In City" Sports Culture

"city village" is an inevitable product in the process of China’surbanization, the transformation of "city village" become the urgent problem to variouscities, it is not only a matter of substance transformation, but also to draw out thecultural strategic goals. Sports as a culture, is an important part of the construction ofthe "urban village". Therefore, there are social and practical significance after theresearch of sports culture communication in the "city village"The study Based on Jinsheng village in Taiyuan, Shanxi Province, Using thetheories of communication, sociology through the visiting survey, questionnaire,investigation research method, this paper analyzed on the contents, modes, influence ofsports cultures communication and the relationship between disseminators and acceptersin Jinsheng village.The results of the study show that, there are three aspects of the contents ofsports cultures communication in Jinsheng village:Jinsheng village’s sports substanceculture, Jinsheng village’s sports system culture, Jinsheng village’s sports spiritculture.There are mainly three types of sports culture communication: interpersonalcommunication, organizational communication, media communication. the relationshipbetween disseminators and accepters of Jinsheng village’s sports culture is coevolution,Effective dissemination of the sports culture. On the behavior of the Jinsheng villagelife, the ideas have a greater impact, the villagers have been aware of the status andvalue of sports in social life, willing to make life happier by the sports which ispositive and healthy,Overall, the spread of sports culture in the jinsheng Village"Villages" to play a more visible role.The results also found that there are some deficiencies of Jinsheng villagesports culture communication, the mode of transmission is single, not formed amulti-level communication manner; the content of communication is not perfect, thetraditional ethnic sports is less, especially local characteristic traditional sports; theinfluence of communication is not far-reaching enough, not formed a mature sportsindustrial chain. Therefore, based on the actual situation of the Jinsheng village, fromthe above problems, this paper further analyzed the factors influencing sports culturecommunication of Jinsheng village, objectively explored the more realistic, feasibletransformation pattern in accordance with Jinsheng village sports culturecommunication, and putted forward more objective referenced suggestions for the next"village city" sports culture communication.