The Central And Western Regions In Our Country Level City Residents' Sports Consumption Psychology And Behavior Characteristics Of The Study

In recent years, research on sports consumption psychology and behavior while also attracted people’s attention,but fewer research results.Perspective of existing studies focus on research of sports consumption behavior of external factors,sports consumption level, frequency and modalities of participation in sports activities,on consumers’inherent in the process of sports consumption study on the psychological characteristics of small,and not go far enough, system.Overview of past research Has the following characteristics:first, research is primarily aimed at students or urban residents in some economically developed provinces of (gender) studies.consumer psychology is the second sport mainly involve the study of cognition, motivation of sports consumption and attitude.Where, on the study of sports consumption motivation is the focus of most academics. Similar single factors, more comprehensive studies are rare.Third, research methods are basically used by literature and questionnaire methods, statistical methods, and other, the questionnaire is designed, in part through testing of reliability and validity.According to Mas-low’s hierarchy of needs theory, consumer demand in buying motive may become de factor under the direct guidance of purchase.demand a certain incentive effects of buying motivations,Motivation in certain drivers under consumer behavior.I believe that to study the mental state and behavior characteristics of consumers when is not merely proceed from motives or attitudes, should be comprehensive considering the influence of various factors. At the beginning of this article in questionnaire design,from consumer behavior, consumption of consumer motivation, willingness and emotion six dimensions, consumer awareness, and consumer experience to explore the psychology and behavior of consumers.This consumer behavior, consumer psychology, sociology, sports science theory as a basis,used by literature and questionnaire method, method of mathematical statistics methods, expert interviews and other research methods,in Central and Western China Sports consumption psychology and behavior of city residents conducted a study on the characteristics of after people of different gender, age, occupation, education, consumer behavior, consumer motivation, willingness of consumer emotions to variance tests, consumer insight and experience,and the comparison of value between the three cities group,there is much of a difference.Its purpose is,study of sports consumption psychology through the Central and Western regions,guide sports consumption,and discusses the link between sports consumption psychology and behavior of features and effects.