Research On Marketing Strategy Of A University’s MBA Project

The MBA education project in China has been in the fast development period of pursuing the education quality and efficiency. How to cultivate the outstanding management talents which have the occupational skills and creative spirit to deal with the fast development business world, and how to make them best be accepted and approved by the companies in the social economy when they left school is the most important task that faced the MBA education project development. How to best strength the quality, brand and the reputation construction of the MBA education and how to develop the online education will be the most important part of the MBA education project development in China. It’s important to research on the MBA education project design, brand construction, marketing that would be very helpful to the fast development of MBA education in China. It’s also very helpful to the brand construction.the social and economic development.the business transformation and also the comprehensive quality and innovative spirit improvement of management talents.This paper researches on an MBA education project of a university in Liaoning province which has formed the MBA education brand and competitive advantage. Since1996, the MBA education project of this university has provided lots of good education services to the community to face the social and market needs and also provide lots of outstanding entrepreneurs and senior management personnel that support the enterprises development. This paper analyses the history and problems within the MBA education project of this university, and gives out the marketing segmentation, selection and specific location of the MBA education project. At last, this paper gives out the specific tactics of the service, quality, brand, price, promotion and cooperation strategy.