Research On The Application Of Project Teaching Method In The Course Of "Internet Marketing"

In recent years,with the increasing status of marketing personnel in enterprises,how to improve students' planning ability in secondary vocational colleges is the primary indicator to evaluate the teaching level of vocational colleges.Since the function of PBL in practice has been recognized by teachers and conforms to the law of self-cognition of students' physical and mental development,some secondary vocational schools adopt PBL in the teaching process.However,the improvement of cognition and the enhancement of students' classroom performance of this teaching method depends on how the teacher carries out the project design to apply this teaching method to the classroom.Up to now,PBL has obtained good evaluation in the application of specialized courses and mechanical disciplines,but the weak practical ability of students trained in marketing still cannot be ignored,so the utility of PBL in marketing major cannot be compared with that in mechanical major.In view of the above two points,this study chooses secondary vocational marketing courses as the research object,applies project teaching method in secondary vocational marketing courses teaching activities,and mainly refers to secondary vocational teaching activity design in the survey,to provide teaching support for secondary vocational marketing classroom teaching.Through the sorting of domestic and foreign materials,the paper analyzes the teaching status of marketing courses in secondary vocational schools by project teaching method.Through the investigation and sampling of the marketing major of a vocational school in Dalian,this paper finds that there are many problems in the teaching mode of vocational school,such as single teaching method,boring teaching content and low enthusiasm of students.In view of these problems,this paper takes the course of network marketing as an example to carry out the project design,the project implementation environment,the project plan design,the project case design.In order to find out whether the project design is practical,this paper designs a questionnaire and conducts an experiment on two classes in a secondary vocational school.The experimental results show that the combined PBL classroom can stimulate students' learning interest and make them plan their career.Finally,in the improvement and exploration of teaching,PDCA cycle method is proposed to be added in the part of writing the marketing plan.This paper provides a design scheme for the secondary vocational marketing courses.According to the current situation of secondary vocational teaching and the law of physical and mental development of students,the project teaching method is integrated into the normal teaching process,and the improvement of network marketing courses in secondary vocational schools is investigated and studied.