Research On Sports Competition Performance Market In Shijiazhuang

By analysing the current situation and impact of development of sports competitionperformance market in Shijiazhuang City, provide some useful suggestions and countermeasures.Research methods: In the first place,collected and researched the relevant records anddocuments in and out of China from the relevant official organizations and the internet suchas www.cnki,com,www.chinaqking.com, grasped the recent research progresses home andabroad in the certain field.Secondly,the certain questionnaires were designed and sent to thecertain leaders of relevant government departments and the residents of Shijiazhuang City forcollecting information. To insure the reliability of the questionnaire, experts on the sportsindustry, sports humanities and sociology took a round questionnaire. Interviewing andconsulting the department heads and administrative staff of Sports Bureau of Hebei Provinceand Shijiazhuang Municipal Bureau of Sports due to research contents.Finally,processing andanalysing the questionnaire results while using software such as Excel and Spss17.0.Results: There is no doubt that the sports competition performance market of ShijiazhuangCity develops rapidly in the recent years, but there is still a long way to go and manyproblems still need to be solved,for example,the government still dominants competitionperformance market and the market standard is not optimistic, the lack of laws andregulations has been existed for a period of time;The numbers of professional sports clubs andthe intermediaries can not meet the needs of the market, which,to a certain extent,restricted the development of competitive performance market; The quality and quantity ofproducts of competition performance market is poor, level of consumption is low; Themarket shows a lack of demands; Media intervention and the efforts for events publicity isnot enough, corporate sponsorship positive stays lower; The economy of Shijiazhuang Cityhas exprienced a rapid growth, and the income of residents have improved, which areconducive to competition performance market developments. Geographical environment ofShijiazhuang City is superior, high standard urban infrastructure has played a certain role inpromoting the development of competition performance market, the radiation effect ofShijiazhuang City on the surrounding cities is strong, and convenient transportation providedfavorable conditions to attract consumers in the surrounding cities to Shijiazhuang watchsporting events.The process of urbanization will play an active and positive role in thedevelopment of Shijiazhuang City Sports competition performance market.Suggestions:(1) Accelerate the pace of the marketiztion,strengthen the government’smacroeconomic control functions, let market allocate of resources.(2)Improve relevant lawsand regulations of the competition performance market.(3)Improve the quality of competitionproducts, create famous sports events, promote the product packaging, attract corporatesponsorship.(4) Promote marketing standard, take reasonable ticket pricing strategy toincrease demands for the competitive performance.(5) Develop the local professional sportsclubs actively,and change the operational mode into a commercial ways; use geographicalenvironment and urbanization and other favorable factors to promote the growth of sportsintermediares and individuals.