Research On The Development Of Sports Competition Performance Industry Under The Background Of "Internet +"

"Internet +" is the deep integration of the Internet's innovative achievements with all sectors of the economy and society,which forms a broader new form of economic and social development based on Internet infrastructure and innovative elements.The sports competition performance industry is an important part of the sports industry,It shows a series of economic activities carried out by the organizers of sports competition performances in order to meet the needs of consumers' sports appreciation and provide various sports performance products to the market.Sports competition performance industry is divided into professional sports competition performance activities and non-professional sports competition performance activities.This paper takes the development of sports competition performance industry and swimming events under the background of "Internet +" as the research object.Take the case of14 th FINA World Swimming Championship(25m)in 2018 as the Analysis object.Through the methods of documentation,interview,PEST analysis,case study,logical analysis,etc,to analyzes the basic situation of China's sports competition performance industry and the external macro environment factors affecting the development of sports competition performance industry under the background of "Internet +",then it makes a case analysis of the 2018 FINA World Swimming Championship in Hangzhou(25m),the analysis results are summarized and the following conclusions are drawn at last:1.The professional sports competitions and performances in China have reached a certain scale,and a number of sports are exploring the road of professionalization;Excellent amateur competitions are constantly being developed,sports competition performance industry is booming.2.In recent years,many world-class swimming events have been held in China,under this background,swimming events seize opportunities and vigorously develop,professional swimming events have gradually improved,and amateur swimming events have gradually risen,a large number of Amateur Swimming clubs emerged at the historic moment,which promoted the development of swimming industry.The development of swimming events hascertain reference significance for sports competition performance industry.3.There are still some problems in China's sports competition performance industry,such as inadequate organization and preparation,incomplete publicity and promotion,and insufficient attention to cultural connotation construction.4.through the use of PEST analysis model,to analyze the external macro environment of sports competition performance industry under the background of "Internet +",we can conclude that there are favorable factors for industrial development in political,legal,economic,social,cultural and technological levels,sports competition performance industry should seize the opportunity,grasp the macro environmental advantages,accelerate the speed of integration with the Internet,excavate the depth of integration with the Internet,and accelerate the industrial transformation and upgrading.5.The Organizing Committee of the 14 th FINA World Swimming Championship(25m)in 2018 provides high-level competition and perfect service guarantee for competitors,coaches,media staff and spectators,the propaganda and promotion have achieved good results,combining with Hangzhou local culture,enriching the cultural connotation of the event,which has made a great contribution to the brand building of the event,at the same time,it also greatly promotes the development of sports industry in the venue of the event.