Hohhot City Fitness Club Management Investigation

Along with the social economic growth, people’s livingstandards are improving, more and more people start to thepursuit of health, yearning for healthy lifestyle. The earlynineteen ninties, because the fitness club on the body shapeand function to hold the fitness effects; the improvement ofpeople’s living standard people’s spiritual life demandsincreased, especially for their own health, to sports fitnessconsumption grows with each passing day," buying health withmoney" as a concept of fashion is more and more people to accept.A profit for the purpose of mass fitness club which emerge asthe times require, first appeared in the economic developed bigcity, then to the medium city expansion, is now urban spread.In order to better enable the Hohhot city existing fitness clubto adapt to the market, maintain fair competition between theclub and the club and ensure the market economy operation system,raise awareness of fitness club satisfaction, understand thepresent problems, adapted physical education development trendof economy, vigorously develop the fitness market, a reasonableadjustment of the Commercial Fitness Club layout, promote commercial fitness the club provides a theoretical referencefor the healthy development of.This article uses the literature material law,questionnaire survey method, interview method, field surveymethod, Hohhot city of commercial fitness clubs in the currentsituation investigation and study, the resultsshowed:1999,2008, the Inner Mongolia Autonomous Region issuedthe" the Inner Mongolia Autonomous Region Sports MarketManagement Ordinance"," the Inner Mongolia Autonomous Regionnational fitness regulations", enhance national fitnessawareness, increase on the commercial fitness places theencouragement and economic investment, the commercial fitnessindustry better development and provide legal basis; Hohhotcommercial fitness clubs in small scale of operation registeredcapital is concentrated in200000yuan of the following clubsmore; survey of operating the project has more than24;management form has two kinds, namely the membership andnon-membership; charge there are two ways: one is themembership fees, another is the individual charges; chargesconsumers feel fitness club ’s direct entry point, Hohhot citymost commercial fitness clubs in card form of sales, annual cardprice generally focused on1200yuan to2200yuan; Hohhot City Commercial Fitness Club area layout unreasonable, in Themountain downtown area centered6has a fitness club and in theurban area around the few clubs set up; Hohhot City CommercialFitness Club Operator predominantly male, under30years of ageaccounted for92.8%; operator degree college and undergraduateeducation accounted for78.5%, the operator can understand andknow the sports management talent shortage; Hohhot Citycommercial health club fitness coaches are mostly women, ageat a concentration of20to30years of age; the source of mostof the coaches in Colleges and universities of physicaleducation graduate students, and the school of graduatestudents; part-time coach to coach number; coaches teachingclass in60minutes; at present, Hohhot City Fitness coachtraining methods are: to sports colleges and universitiesphysical fitness teachers to consult, from Internet, books, DVD,communication between friends and not regularly participatesin various fitness instructor training; coaches teaching hoursof concentrated in a class of60yuan to80yuan; Hohhot CityConsumers in commercial fitness clubs women more than men,focusing on age at the age of20to39years old; consumers rarelyhave the old and young population, fitness The club has notdirected at the elderly and children sports consumer education; the majority of the people are high school and college degree;consumers are engaged in the occupation is most enterprisemanagement and education of medical personnel.