Investigation And Researching About The Management Condition Of Shenyang Fitness Club

The fitness club took one kind of new sports organization form, by high quality, the unique fitness serves deeply people's approval, but increases gradually along with the participation fitness crowd, the fitness club scale and the quantity increase gradually, some corresponding questions also start to expose, the author to the fitness club management present situation research, to advances the Shen yang sports industry, the satisfied science fitness, the health life demand, consummates the fitness market system and so on to have the vital significance. This article uses the literature material law, the mathematical statistic law, the logical induction, the interview survey procedure, unifies through the on-the-spot investigation and the network investigation, has conducted the investigation and study to our country manage fitness club present situation; In the massive literature material foundation, has promulgated the fitness club service product characteristic and the fitness club management characteristic; Comprehensively analyzed has affected the Shen yang fitness club management condition. Proposed the corresponding suggestion. The findings indicated that,1 present Shen yang fitness club development still was at the initial stage, The management pattern still was not mature, The chain-like scale is small, But the development potential is huge, Has the broad market.2 Shen yang fitness club regional distribution concentrates much in the peaceful area, the Shen River District, the husband's late mother area, next is the big east area, the Tie xi area, the Dong ling area, Yu the Hong area, finally for new town sub- area. Small is the Shen yang fitness market mainstream. The small fitness can organize the overhead construction not to be imperfect generally, the large-scale fitness club organization overhead construction quite is perfect.3 Shen yang fitness club specialty jobholders (fitness training) obtain our country society sports political instructor the intelligence authentication the training not to be many, but the universal school record level is high.4 Shen yang fitness club management idea is consistent with the domestic management idea development, namely take the market as the guidance, take the customer as the center, serves take the quality as the objective.5 Shen yang fitness club mostly lacks the innovative ideology, namely core management idea excavation, The fitness club localization is unclear. Each club value curve hastens with, Homogeneity isomorphism, Simple imitation.6 In fitness clubs operation exists several erroneous zones All fitness clubs all extremely identically uses the member to make, But repels the non- member the customer to carry on the expense; Blind expanded scale, Does the chain-like management; Blindly introduces some overseas club management patterns.