The Marketing Strategy Research Of A English Education Training Agency

With the rapid development of China's economy and the increasingly fierce market competition,the problem of enterprise marketing strategy is attracting more and more attention.At the same time,the competition in modern society is becoming more and more intense,with degrees and skilled ones usually in the ascendancy in social competition.In economic globalization,social informatization and further development under the background of the reform and opening in China,especially with the popularity of Internet applications,the level of English has become a knowledge and information acquisition and possession amount of rigid standards,many companies have English ability as the important condition of the position,which makes English education training school development and research,marketing strategy is particularly important.In this paper,we firstly review and summarize the theories of 4P,4C,marketing combination theory and STP,and lay a theoretical foundation for further research.Secondly,A SWOT analysis and STP analysis were carried out on the marketing environment and market positioning of the education training school.Third,taking A English education training school as A case,using the marketing mix theory carried on the thorough research to its marketing strategy,and put forward the marketing should take the product strategy,price strategy,advertising strategy,marketing channel strategy and promotion strategy,etc.Finally,the marketing strategy of education training school is effectively implemented.We find the preventive actions.