| From the beginning of2004, the State General Administration of sport in our countrypartial province, city, area to carry out sports club pilot job, after years of development, sportsfitness club has tended to be mature, become a modern sports an important form oforganization.Taijiquan has since appeared up to now, already had history of hundreds of years, lovedby the people. But because of the current Taijiquan promotion pattern development lagsbehind, causing widespread not wide, influence is not hit, has not been able to satisfy thepeople’s needs, seriously restricted the development of Taijiquan, hindered the marketoperation process, this study as a starting point, to evaluate the benefit of Tai Chi andfunctioning of the market Tai Chi Club promotion mode.This research take Liaodong Peninsula (Dalian City, Yingkou City, Anshan City,Dandong City, Panjin City, Liaoyang City, Benxi city)7city of Tai Chi Chuan exercisers andaround some of the Tai Chi Chuan leader as well as a number of famous sports fitness clubperson in charge of the investigation object, using the method of literature, questionnairesurvey method, expert interview and mathematical statistics and other research methods, TaijiClub establishment and promotion mode involves content carries on the research analysis.Through the investigation and study the following conclusion:Practicing Taijiquan in the crowd mainly concentrated in women over the age of46workers and retirees, their qualifications are mainly concentrated in the college andspecialist, culture into a high proportion is not very big.In most of Tai Chi Chuan exercisers of Tai Chi, Tai Chi ’s favorite degree higher thanother Tai Chi, Tai Chi Chuan exercisers and most hope that Tai Chi Club teaching content isset as one of the.Inmost of the Tai Chi Chuan exercisers hope Tai Chi Club ’s position can be close tohome, and the majority of people believe that Tai Chi Club position and also affects its clubselection.Most of the Tai Chi Chuan exercisers monthly income in3500yuan of the followingmonth, can be used for fitness consumption in300yuan the following, Tai Chi Club pricing tomeet the fitness consumer income and consumption level.Tai Chi Chuan exercisers weekly leisure time more than2-3days a week, the number ofactivity at a concentration of1-4times, movement time mostly1-3hours/time.Tai Chi Chuan exercisers primarily for the purpose of enhancing health, followed byshaping the body and communicate with others Tai chi. Tai Chi exercisers choose Club main value Club price and service level, other effects ofTai Chi Chuan exercisers choose Club factors and internal environment: club, coach skills andqualities as well as the club members of the organization for some of the more affordableactivities. |
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