Evolution And Selection: The Study Of Yugur Nomadie Culture Change In The Perspective Of Cultural Communication

The notable feature of any national culture is that they are in the process of change in any particular period. As an ancient nomadic group, Yugur nationality has experienced the process from nomadic and Semi nomadic half settled to settlement in the past more than one century, which changed the nation’s way of life. The reasons of national culture change are complex, and the exchange and communication of cultural information is an important force in the cultural change.With the knowledge of Communication and Cultural Anthropology, The thesis try to use "eth With the knowledge of Communication and Cultural Anthropology to explore the Yugur nomadic culture change in the perspective of Cultural Communication. Yu Muzhuang is one of the nomads settlements in Sunan county of Gansu Province, which is taken as a case study in the thesis. Combined with relevant literature and researches. The author spent two months on depth fieldwork in three times and find Yugur nomadic people from nomadic areas to the settlement, Yu Muzhuang Village cultural changes that occurred not only in the structural level, but also in the psychological level. Unlike purely cultural anthropology to study cultural change, this entry point is that media and communication, grasp the ubiquitous "communication" between the association and Cultural Change, the "communication" as an important aspect of cultural changes affecting and from the internal and external communication channels communication channels analysis of both the factors that affeel cultural change. Article eventually conclude that cultural change come intertwined with macro-background of social policy, meso-regional of environmental media, and micro-everyday life of pastoralists.