Investigation And Analysis Of The Status Quo Of Jiaozuo Fitness Club

Through thirty years of reform and opening-up, socialist market economy gotfully development and improvement. The enactment of various policies on sports inour country increases its industrialization and socialization gradually. Thirty years ofachievement and the influence of the Olympic Games has played a very active role forthe development of fitness clubs in China on the whole. The reason why this paperchooses the operation situation of fitness clubs in Jiaozuo as the research object is thatJiaozuo is the author’s hometown and that the author is familiar with its geographicalenvironment, way of life, culture atmosphere, so I can collect the research data andcarry on the analysis comprehensively.This paper took ten fitness clubs as the research objects. The author distributedquestionnaire to fitness coaches and consumers and verified its efficiency. Throughdata analysis, the author came to the following conclusions, and proposed thecorresponding countermeasures to solve the problems in the development process offitness club.1. The fitness club in Jiaozuo is short of a unified management system andthe city government doesn’t have a perfect policy to regulate the steady developmentof these clubs. In order to solve this problem, the government and related sportsauthorities should put forward local relevant laws and regulations with characteristicsof Jiaozuo and make clear the conditions and requirements in the fitness industry so asto conduct unified management and supervision and guarantee the orderly, rapid andhealthy development of the fitness club market in Jiaozuo.2. The programs and equipment of fitness clubs in Jiaozuo are old. Due to theunvaried programs and repeated practice, people will feel boring as time goes by. Inorder to solve this problem, Jiaozuo clubs should introduce some new programs withdiversification which can improve the public taste, such as rock climbing. It can notonly expand the service scope, but also attract more citizens to join the fitness clubs.3. The internal structure is imperfect, and the coaches are not good enough. Inorder to solve this problem, the government should strengthen the management ofinternal structure of fitness clubs, improve the level of coaches, and guarantee theright development.4. The concept of citizens in Jiaozuo, a small and medium-sized city, is out ofdate. A large number of people don’t understand the western fitness industry and lack fitness knowledge. In order to solve this problem, the city government should promotethe benefits of fitness activities so as to achieve the purpose of national fitness.