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Shenyang City Fitness Club Membership Status Investigation And Existing Problems

Posted on:2019-09-24Degree:MasterType:Thesis
Country:ChinaCandidate:D YangFull Text:PDF
GTID:2417330542482815Subject:Social sports guidance
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At present,with the development of economy,the incomes of our residents continue to increase,the people pay more and more attention to their own health,and their investments in their own health are also getting bigger and bigger.It is precisely because of the constant concern about the level of health that many urban fitness clubs have sprung up.Shenyang is the capital city of Liaoning Province and the largest city in the three northeastern provinces.It is the political,economic and cultural center of the three northeastern provinces.Therefore,Shenyang City Health Club is to develop faster fitness club,fitness club is also more cities.However,as the fitness club is still in its early stage of development,there are some problems that the fitness club may have.In particular,the current status of club members' development needs to be systematically studied on the status quo and existing problems.Advice on the healthy development of fitness clubs.This article carries on the investigation and analysis to the current development status of Shenyang Fitness Club members through the methods of literature and information,expert interviews and questionnaire survey,mainly investigates the basic conditions of Shenyang Fitness Club,analyzes the existing problems of the members of the fitness club,Analyzed and summarized the main problems existing in the membership development of Shenyang Fitness Club,proposed new development ideas according to the main problems and found a more perfect development mode.According to the investigation,the following conclusions were obtained:1.more fitness clubs in Shenyang City,more well-known fitness clubs have British Paisi fitness clubs,mammoth brothers fitness clubs and so on.The number of fitness club members in Shenyang is larger than that in women.Most of the fitness members are concentrated in middle-aged and youth stages.Of the fitness club members surveyed,135 have undergraduate club members,accounting for 69.23% of the total.There are 132 members with income of5000-6000,accounting for 67.69% of the total number of people surveyed.2.the fitness club members surveyed,the fitness of the top priority is to lose weight,a total of 96 people,accounting for 49.23% of the total number of investigators;members participate in fitness clubs,and classmates,colleagues to a piece of fitness The activities of the most,a total of 89 people,accounting for 45.64% of the total number of surveyors;fitness club members to use weekends to exercise 102 people,accounting for 52.31% of the totalnumber of surveys;most members exercise frequency are concentrated in 2-3 times,a total of176 people,accounting for 90.25% of the total number of surveyors;fitness club members choose 1-1.5 hours of 87 people,accounting for 44.62% of the total number of respondents;for the fitness effect survey,I feel satisfied 102 people,accounting for 52.31% of the total number of people surveyed;187 people choose not to affect their normal life or work on the investigation of whether fitness affects normal life or work,accounting for 95.90% of the total number of people surveyed.3.in the factors affecting the health club members exercise survey,the first is the issue of setting up a project,the selection frequency of 175 people,accounting for 89.74% of the total number of;fitness club members to buy personal trainer service is not a lot;fitness The club members are generally satisfied with the coaches;most fitness club members monthly fitness spending levels belong to the middle level of consumption;most fitness club members are quite satisfied with the fitness club.4.The main problem with the health club members in Shenyang is fitness consumption.The main manifestation is that the members' awareness of consumption is not strong.For the personal trainer service,some members cannot accept it.The motivation of consumption is mainly due to the members of the fitness club.Through fitness to achieve weight loss and relieve stress,this is the main purpose of fitness club fitness;consumer behavior problems,sports consumption has physical consumption behavior,including the purchase of sporting goods,such as sports shoes,sports equipment and other aspects of consumer behavior;Some are the consumer behaviors of the game for the purchase of sports lottery tickets;others are the consumer behaviors of sports centers for gymnasiums.
Keywords/Search Tags:Shenyang city, fitness club, membership, development status, problems
PDF Full Text Request
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