Research On Operation Management Of Beijing Guanan Football Clab

Super League has gone through nearly20years, but the operationalmanagement of the club is still in the exploratory stage, most clubs intothe convergence of business, there is no independent operationalcapability, chaos club operations management system, eventually leadingto the most club operators loss, and then quit the Super League, andseriously affected the club brand building. Therefore, in order to improvethe the Club operations management system, enhance the level of the clubrun to establish a complete evaluation of the club operators theoreticalsystem is very necessary.This paper, the use of literature data, the Delphi method, caseanalysis, analytic hierarchy process, logical analysis and mathematicalstatistics Beijing Guoan Football Club operations management evaluationsystem theoretical exploration and analysis.This paper studies the results are as follows:First:Foreign Juventus club operators attention to detail,independent operations management, diversification of sources of funding,the club each operator posts configure professionals, unified meticulousmanagement. Club operators operation and the division of functions andpowers is extremely fine, and the club has its own professional businessplanning team.Second, domestic Evergrande football club operators take theentrepreneurial mode, brand new youth the Western culture system, butcompared to foreign clubs the Hengda operational development startedslowly, the lack of independent operations and management of real power,single club revenue structure, most The funding comes from corporatesponsorship.Third, Beijing Guoan Football Club operations management evaluationsystem for a total of53indicators, divided into three grade-levelindicators of organizational processes, operational processes, personnelprocesses, two indicators of by club personnel recruitment and selection,the club operators validity, ten indicators such as job performance ofthe coach and players, the club race results, three indicators includecoordination between the club sector, club management system soundness, incentive and restraint mechanisms established, the club with the termsof reference of the Sports Bureau relationship40indicators form.Fourth, the questionnaire through the second round of expert levelfrequency of statistical indicators, a membership matrix to determine theindicators of the importance of operability membership degree ofindependence of the weights, the final score of each indicator: theimportance of51.5actionable indicators sexual27.5points, indicatorsindependence of17.5points.Fifth, through the establishment of a comprehensive evaluationfactors to determine the coefficient of the weights of indicators, theuse of fuzzy mathematical analysis to establish the mathematical model,and finally normalized final membership of the three-level indicators ofa computing. Beijing Guoan Football Club and the operation and managementof the final results of the evaluation results show that the evaluationof the overall running of the Beijing Guoan Football Club as well, in whichmembership of the three-level indicators last score, the organizationalprocesses last membership is a score of0.5123, staff process lastmembership score of0.418, the last operational processes membershipscore of0.67. seen are all very good final score for the three-levelindicators of the Beijing Guoan Football Club membership.