The Research Of Current Management Of China Club Football

In later 2014, with the State Council on accelerating the development of sports industry in the promotion of sports consumption of several opinions, known as the46 thdocument, released by the State Council, sports industry development is being pushed up into the air waves. As the most represented event, football will be reformed by the highest council will step by step. As the capital and one of the the first-tier cities in China, Beijing represents the highest level of development and opening-up.Grass-roots football in first-tier cities has developed better so that people’s acceptance of grassroots football Academy also has an increasing trend. With the introduction of the new policy, football organization will get another popular time.The paper will mainly introduce a youth football club named China Club Football, which has a long history and represents the high-level in Beijing Youth Football territories as the research object. Through the analysis and the research on its development course and currently status, the paper reveals the excellent part of the club and problems which still existing. So that to improve some help and guidance on football reform.Depending on the research of its foundation, management, finance, and the compare with Beijing Guoao Yueye Football Club and Youcan Basketball which are chosen as the comparative model, It has own coaching team which is the highest level,and basic system of enterprise internal management. As a joint venture enterprise, it has a better ability to develop their business and investment than domestic counterparts such as Beijing Guoao Yueye Football Club. Meanwhile at this stage, the Club still has to face the problem on lacking of projects, professional management personnel and additional sources of funding and some other problems which the other clubs have to face, too.First of all, The club itself should keep optimizing internal resources and enhancing the professionalism of its team management, so that they seek new business development direction while ensuring the quality on the basis of existing businesses. Based on the existing core team in the club, they should clear the duties of employees, and try to employee some staffs who have major effect of post personnel business capacities, to strengthen something on company development, and ensure the quality of existing various courses and games, and the reputation of the club.Meanwhile, Club Football and govern departments should increase communication with each other so that to give help and support each other to achieve benefit-sharing.Club and higher authorities should be both for superior-subordinate relationship,while keeping interdependence. As a grass-roots football club, the next stage of Club Football should take the initiative to strengthen cooperation with the superior sports departments and relevant contacts in the education sector to expand its existing business and increase financial sources to increase the promotion and development of cooperation with the Government of football-related project. The education sector and the sports departments should consider grass-roots grassroots institutions of survival status based on the existing policy views which has introduced of about development football movement and promoted campus football and the youth football, while strengthening the communication with civil institutions, timely to notices latest policy information, so that the government sector can be on their duty, while also can get what government needs of industry situation and experience from civil institutions.At the current situation, the local sports departments should take responsibilities to supporting common sports organizations by policy. Currently regulatory standards of the relevant departments which to the folk sports organizations is not clear enough.In the next stage, it will become the critical moment for that kind of civil society organizations to conduct more cooperation with government departments. The government should make the better standard of assessment to judge the partners for cooperation-related units dealing the cooperation for example through the purchase of services. They do need to keep fairness and justice, and open the related results to the society. As there are more and more foreign capital and joint ventures in sports industry, the definition of the organization should be clear by the management institution, in which to help and support them such as opening them fast tracks for foreign procedures to their working visas. For this kind of folk sports organizations which accord with the relevant criteria cooperating with the Government organ of the relevant units, they should be treated with appropriate financial support and preferential tax policies.