Jinan University Sports Venue Resources Social Sharing Of SWOT Analysis And Countermeasures Research

As China’s comprehensive national strength enhanced by rapid economicdevelopment, people’s living standards have continued to improve, people’s health andthe significant changes in consumption. It is increasing the demand for health,participation in sports has become an important part of life. However, due to fitnessextreme sports rising shortage of reality it is difficult to meet the public demand,achieving social share of sports resource in colleges and universities, to facilitate theimplementation of nationwide body-building plan has a very important significance.This used literature information law, and questionnaire investigation law, andexpert interview law, and questionnaire investigation law, and mathematical statisticslaw, research method, to Jinan community residents participation sports exercisesituation and the Jinan University sports venues resources social shared of basic statusfor points, using SWOT analysis law analysis has Jinan University sports venuesresources social shared of advantage, and disadvantage, and opportunities andchallenge, and building has Jinan University sports venues resources social shared ofSWOT analysis matrix, after matrix analysis concluded that related conclusions, Andmakes related recommendations is available.From Jinan City community residents to participate in sports in physical exercise,exercise, exercise selection and to the stadiums and gymnasiums in colleges anduniversities in the areas of interest in physical exercise factors, combined with thecurrent situation of sports resource in colleges and universities in Jinan City socialsharing of resources, opening, opening hours and other factors analysis concludedthat:Share of sports resource in colleges and universities in Jinan City social strengthsfactors (Strengths): complex resources advantages, advantages of human resources,environmental resources, school brand advantage, geographical advantages.Share of sports resource in colleges and universities in Jinan City socialdisadvantage factors (Weaknesses): concept of constraints, inadequate managementsystem, lack of professional management and advocacy of small, lack ofcompetitiveness.Share of sports resource in colleges and universities in Jinan City social opportunityfactors (Opportunities): national policy, rapid economic development, increased demand for more leisure time, venue, city culture and nation-wide fitness.Share of sports resource in colleges and universities in Jinan City social threatfactors (Threats): low level of sports consumption, insecurity factors, the impact ofcompetitive factors.SO (strengths-opportunities) responses: play to our strengths, seize the opportunity.Relying on national policy, implementation of gymnasium resources of social sharing,proper handling of gymnasium resources of social sharing and teaching training inrelationships, rational utilization of gymnasium resources towards an orderly andopen.WO (weakness-opportunity) responses: overcoming disadvantage, take a chance.Transfer view-points, pursuant to laws and regulations, sound facilities managementsystem, training, the introduction of sports business and management professionals,appropriate strengthening media awareness, improving service consciousness.ST (strengths-threats) strategies: advantages, actively cope with the threat.Establish reasonable fees, implementation of different open model, enhance campussafety management, take advantage of school brand, location advantage, increasingcompetition capacity.WT (disadvantages-threats) strategy: overcoming the disadvantages and activelyrespond to the threat. Changing ideas and sound facilities management system,improve the management structure, developing science of business strategy,determination of reasonable perfect opening mode, improving the ability to competewith the similar competitor.