| In recent years, the global financial crisis makes China’s exports hit, consumptionwhich is one of the "three carriages" that spur economic growth attracts our attention. Ourgovernment has issued some policies to stimulate domestic demand, expand consumption.While the greatest potential of expanding consumer demand is rural areas, Jiang Cun is thewindow of Chinese rural. The paper based on the secondary analysis on the existingliterature, used the method of trace research, the different scholars’ study in different timeis the main line of the paper, and used structured interviews, made a descriptive researchon the change of consumption of Jiang Cun during more than70years. Firstly reviewedthe existing research, through the vertical contrast summarized the change of consumptionstatus; secondly, analyzed the changes of the traffic, the shop and the informationconsumption environment of Jiang Cun; finally, analyzed the changes of Jiang Cun humanconsumption and the influence of information on Jiang Cun consumption. |
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