Research On Operating Status、Influencing Factors And Countermeasure Of Business Badminton Club In Xi’an

As countries rapid economic development of the society and the promulgation ofthe "national fitness program", the government department for the sports industry isbecoming more and more attention, the residents consumption level and consumptionstructure changes, the pursuit of quality of life and health of body and mind healthydevelopment has become the people’s needs. Under this background, because of easyto learn badminton sport, and unrestricted field, which has become one of the massesto participate in the largest number of projects in our country, badminton club hasbecome a trend in sports economic development, Xi ’an badminton club also has arapid development in recent years. But due to the Xi’an business badminton club startslate, there is a larger gap with developed countries.This article the author is mainly the use of literature, questionnaire, interview50operators for the Xi’an operating badminton club in questionnaires and interviews,carried out to understand the model and influencing factors for the operating businessof the badminton club in Xi’an. Questionnaires and interviews of500consumers and100employees of the the Xi’an operating Badminton Club, Reveals the factorsaffecting the development of Xi ’an business badminton club management, and pointsout the corresponding countermeasures and Suggestions. Through the system analysisand research to get the following conclusion:1Through the investigation and study of Xi ’an business badminton club’smanagement status quo, summed up the impact factors of xi ’an business badmintonclub management and existing problems, and mainly consists of backward in theprocess of business management and marketing means a single, inadequatepropaganda, market mechanism is not enough mature, single business projects andfield use of unreasonable and so on.2To solve above problems, put forward the following recommendations:strengthening propaganda during the operating process, further accelerating forbadminton market cultivation, promotion of chain operation, changes of Xi ’anbusiness badminton club business badminton club single management mode; Networkmanagement consciousness of the profit-making badminton club, enhancedoperational badminton club management, further improve operation level of Xi ’anbusiness badminton club managers and coaches.For badminton club this study puts forward the service humanity, the positiveinteractive between the club and the city, management professional personnel, facilities, badminton club development trends of functional diversity, in order toprovide theoretical basis for the development of Xi ’an business badminton club.