Study On Agricultural Electronic Commerce Development In Fujian Province

"The electronic commerce" is one of the three big cores projects of digital Fujian, the traditional agriculture has displayed the new development pattern in the new era especially under the WTO background. Effective combination of the traditional agriculture and the electronic commerce will be an important tendency of developing modern agriculture in the current and the future. Fujian Province agriculture E-commerce still was at the embryonic stage at present, this research stressed on the conditions of Fujian development in. the agriculture electronic commerce as well as the analysis of making some achievements, in order to have a clearer understanding to the future Fujian agriculture E-commerce development situation.The main study includes five parts:First, the necessity and the feasibility analysis on developing agriculture electronic commerce in the Fujian Province. This part carries on the analysis mainly from the policies and regulations, the infrastructure, the human capital as well as the trade safe four aspects.Speaking of the necessity, the Fujian Province has advantageous geography superiority, the rich agricultural basic condition resources as well as the latent agricultural development ability which are the basic conditions of guaranteeing the agriculture electronic commerce effective implementation. Speaking of the feasibility, Fujian Province already gradually grew strong in 30 years reform and opening up policy tide, and had already achieved the certain degree in the policy laws and regulations, the infrastructure, the human capital and the trade security aspect. The present was a good turning point of developing the agriculture e-commerce to Fujian Province.Second, Fujian Province agriculture electronic commerce development Profiles and the existent question. This part first carries on the approximate elaboration, the explanation to the present Fujian agriculture electronic commerce development situation, then takes the traditional agriculture trade pattern as a breakthrough point, through comparing the differences between the comparison modern agriculture and the traditional agriculture, has obtained the questions which was possible as well as already exists in the reforming process of Fujian tradition agriculture switching to the modern agriculture.Third, Fujian agricultural electronic commerce development indicators analysis, this part is the core of the study. The index from the policy environment, infrastructure index, security index, human capital index and the efficiency index of the current five areas of Fujian Agricultural e-business development for a relatively detailed analysis, with a view Fujian agricultural e-commerce development of a more precise positioning.Fourth, Fujian Province agriculture electronic commerce development patterns and the case analysis, this part is another core of this research. First, it has analyzed Fujian Province now and the future electronic commerce pattern namely on-line marketing initial stage and the electronic commerce higher phase. Then carries on the statistical analysis to the present on-line marketing pattern according to the related information in the Fujian agriculture information network, in order to have the deeper level understanding through the implied information from the Fujian Province agriculture electronic commerce development condition as well as clicking on rate of agricultural product trade supply and demand information.Fifth, Fujian Province agriculture electronic commerce’development prospect analysis. Through the front synthesis elaboration, it proposed the future Fujian development agriculture electronic commerce patterns.Take the existent insufficiency as a breakthrough point, the study will try hard to fill up the insufficiency which will exist in the developing process of the Fujian agriculture electronic commerce display the unique superiority of Fujian development agriculture electronic commerce, and will achieve quantitative leap of the Fujian agriculture electronic commerce development.