Study On The Coordination Mechanisms Of Supply Chain Based On Co-opetition

Since the1990s, with the accelerated process of economic globalization and marketforces in the improvement of the buyer, enterprises are faced with pressures of the growingshorten product development cycles, improving quality, reducing costs and improvingservice levels. In order to gain greater competitive advantage, enterprises will look towardthe outside world, through upstream and downstream business cooperation to achievewin-win. Study on the coordination mechanisms of supply chain based on co-opetition isconsistent with the product of this trend.At present, supply chain coordination and optimization has become the key for theenterprises to improve their overall competitiveness, from which their social values andeconomic benefits, as well as the competitive advantage resulted has attracted worldwideattention. Therefore, the study of how to establish an efficient and coordinated supplychain has important theoretical value and practical significance. However, in practice,supply chain coordination facing many problems, the paper from each node enterprise ofsupply chain, based on competition and cooperation, taking the maximizing overall supplychain profit as the goal, launches the study on the response to this problem.First of all, through the introduction on the selected topic background of this article,pointed out that the establishment of an efficient and coordinated supply chain is veryimportant for enterprises to improve the competitiveness, analyzed deficiencies in thestudy of existing supply chain management, and established the purpose and significanceof the paper’s research and the total framework.Secondly, research questions involved in the relevant theoretical basis are summarized.Through elaborating ideas and methods of maintaining enterprises’ competitiveness in thetraditional competition and supply chain competition, this paper has confirmed theimportance of supply chain management thoughts of the cooperation in the competition.Then focused on analyzing co-opetition relationship of supply chain enterprises underdifferent co-opetition level, as well as coordinate pattern in co-opetition relationship.Thirdly, analyses of supply chain coordination faced with problems, according to theseproblems put forward a method of improving supply chain enterprises coordination, aswell as analyze coordination risk of supply chain enterprises. Finally, take a two-level supply chain consisting of manufacturer and distributor forexample, follow the design principles of supply chain coordination mechanism toqualitative analysis its coordination mechanism. Then makes a concrete analysis on effect,influence and improvement of trust mechanism in the supply chain coordination. Furtherestablished by a three level supply chain coordination model consisting of manufacturer,distributor and retailer, take profit maximization as the goal, through analysis ondecision-making behavior of supply chain enterprises under market-like and revenuesharing contract settings to determine the optimal order quantity of each actor in supplychain and value rang of revenue sharing contract parameters, coordinate conflicts betweenindividual and collective rationality, thereby increasing the overall efficiency of the supplychain systems, and use numerical methods to validate the results. Summarize and outlookthe whole text.