The Study On Scenic Area Attraction Promotion Basis On Experience-Oriented

In the era of leisure,tourism position is raising as the preferential policies oftourism are set out.Governments at all levels take tourism industry as a LeadingIndustry or pillar industry,which promote the tourism resources development and form alarge number of tourist attractions.There are over26000scenic areas in the wholecountry,and there are over5000A-level scenic areas of national among them. Manythree A-level scenic areas are less well known,some four A-level scenic areas thatdepends on the resources lack the characteristic,and the quantity of Five A-level scenicareas are gradually increasing,which rely on resources’ natural monopoly. More andmore scenic areas are competiing fiercely in the tourism market,but unique attractionsare their fundamental competitive advantages.As the strict access and withdrawalsystem of A-level scenic areas is being established,the theoretical research and practiceon the scenic areas’ development should be deepened and widened. Scenic AreaAttraction Promotion is an important part of scenic area’s development,which canmotivate the management and market of scenic areas. What’s more,it’s the nature of theScenic Area as well.Based on the previous study results,under the guidance of theories of experienceeconomy、 tourist experience and lifecycle approach,the paper that adoptescomprehensively several research methods defines“experience”、“tourist experience”、“scenic area”and“scenic area attraction”,also indicates the functional effectiveness andfeatures of scenic area attraction promotion.Then,the paper deconstruct standard ofrating for quality of A-level scenic areas based on experience-oriented,which combinethe attraction of resources with the attraction of market toward the scenic area attraction.As the foundation of the RMP method,the paper establishes the RMA Pattern(resource—market—attraction) to promote scenic area attraction.In the RMA,the analysis ofresource and market should be based on experience-oriented,and the attraction ofpromotion depend on the integration of position、the integration of theme、theintegration of image、the integration of product and the integration of tourism project.Inthe last,the RMA pattern is used in the Simian Mountain Scenic to promote it’s attraction,which also provides a good way to keep the sustainable development and toachieve the goal of Five A-level scenic area.