A Study On The Establishment Of Tourism Public Services For Tourist Destinations

With the rapid development of China’s economy, tourism activities have beenincreasingly moving towards a popularized, individualized and normalized trend. Demandfor public services of tourist destinations keeps rising and the strengthening of suchservice functions has become the most significant means to enhance the productivity ofthe tourism industry. The establishment of tourism public services for tourist destinationsis essential for a service-oriented government and is an inevitable path to atourism-dominated country. It can not only add competence and influence to touristdestinations, but also holds theoretical values. However, misconceptions, insufficientsupplies, flawed structures, incomplete service systems, unsound guarantee and evaluationsystem etc. have severely hampered the development of China’s tourism industry. Fromthe angle of tourist destinations, the paper aims to explore specific measures for theestablishment of tourism public services for tourist destinations and help to enhancerelated service quality.Firstly, the paper elaborated the backgrounds, implications, literature review, contentsand methods of the study. Then related concepts on tourism public services were definedand relevant theories were elaborated to provide theoretical ground for the study;Secondly, the paper first introduces the current development situation of tourismpublic services building, and then to the traveling public service system and operationmode of supply is analyzed, finally pointed out the destination of public service system themain problems existing in the construction.Thirdly, Based on the analysis of the tourism destination tourist public service systemconstruction influence factors, and then puts forward the tourism destination tourist publicservice system construction principle, finally to tourism destination tourist public servicesystem and content in detail, it is pointed out that tourism public service system forcontaining information, traffic, security, management and environment 5in terms of. Basedon summarizing the domestic and foreign tourism public services building on thefoundation of experience, put forward tourism destination tourist public serviceconstruction train of thought and countermeasureproblems. Finally, a case study was presented to analyze the achievements and existingproblems of the establishment of tourism public services in Qin Huangdao throughquestionnaires and analysis. Corresponding solutions were offered to solve problemsrelated to information consultancy, safety guarantee, transport convenience, administrativeservice and other convenience policies.