The Research On Smartphone App Tourism Information Service Of Tourist Destination

As the mobile Internet technologies continue improving, and the popularity of smart phones, people get used to surf the Internet by using a mobile application (APP) little by little. The major domestic portal websites gradually began to pay more attention to the mobile terminal, using the corresponding mobile APP to occupy certain mobile Internet market space. And the commercial use of APP has also begun emerged.With the mobile Internet is more and more open, the APP from the beginning of mobile network to the mobile Internet business development layout, breeds such as marketing, online trading, and many other forms. All in all, APP has gradually become the competition of mobile Internet era of the Internet.At the same time, the domestic each big tourism enterprises also paid attention to the development of tourism APP. Especially every online travel companies have introduced a mature travel APP, such as Qunar has developed including Qunar travel, Qunar strategy, Qunar hotel and so on, universal coverage before users travel, travel, travel after all kinds of needs. Travel-related APP sort is a lot, the current mobile Internet to OTA (Online Travel Agent) in the standard model moved into the mobile Internet, for example a stray, hotel housekeeper, home inns hotel, etc. Record travel experiences of UGC (User Generated Content), on the road, for example, bread travel, etc.; Representatives of the hornet’s nest for outstanding strategy etc. Visible, these mainly provide tourist information service industry application software powerful perfected the travel information service, the content of the tourists get information more detailed, the APP makes the implementation of the highly mobile and travel suit, so were keen to mobile network of tourists. In addition, the tourism in the voice of the "wisdom tourism" rising, governments at all levels and the competent department of tourism, began to pay attention to tourism information service, the first batch of18pilot wisdom tourist city has obtained certain achievement, more than the national tourist destination cities began to strengthen the tourism information service. Developing tourism destination APP, expanding the free wireless wifi coverage have emerged. While the existing tourism destination information service based on APP still exist certain room for improvement., the development of tourism destination APP is in its infancy, exposed the problems such as lack of user experience. In order to improve the information service of tourism destination, it is necessary to make a research to further meet the demand of tourism market information at the present stage.This paper is divided into five parts:the first part mainly expounds the research background and significance, research methods and framework. The second part is literature review. Firstly, I began to comb the combination of information service in the view of the user experience related research literature; then to travel decision theory in the information service and user behavior theory review; finally make generalizations about the present situation of tourism information service research at home and abroad respectively. The third part mainly uses the method of grounded theory of tourism destination smart phone APP launches the research factors of tourism information service. The author carried out a semi-structured interview with the backpacker who he met in self-help backpacking trip and had some good APP using experienced, to access to research data. Then analyses of data by MaxQda software with the coding process of grounded theory, namely, open coding, spindle type code, open coding. It is concluded that the tourism destination APP information services include project elements, situational elements, interactive elements, results elements the four core ones. And combined with related research the author put forward the tourism destination APP experience factors of information service model. The fourth part puts forward tourism destination APP information service experience design framework based on the conclusion of the last part, provides a reference for the design of the tourist destination APP. The fifth part is in order to summarize the thesis put forward some research prospects.